Beauty & personal care product reviews, read the way a manufacturer reads them.

How we read a label

Every shelf test puts one formula from the FormuNova catalog next to two products that already sell in the same category, and reads all three labels the same way.

Each ingredient is rated against the FormuNova ingredient library, the same reference our formulation team works from. Above the 1% line, where an active sits in the list tells you how much of it is there, so we show the position. Where the market leaders do something well, the piece says so. And because these are cosmetics, we compare what the labels list, not what the products do.