The Beauty & Personal Care Brand Builder Series

Product Review

GRO Hair Serum | Manufacturing and Formulation Insights

This page provides an ingredient-level review of GRO Hair Serum by Vegamour. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern hair serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Vegamour.

Full Ingredient List

Water/Aqua/Eau, Butylene Glycol, Glycerin, Alcohol Denat, Polyglyceryl-10 Laurate, Caffeine, Curcuma Longa (Turmeric) Callus Conditioned Media, Citrus Bergamia Peel Oil Expressed, Sodium Phytate, Pentylene Glycol, Limonene, Citric Acid, Sodium Benzoate, Potassium Sorbate, Lactic Acid, (Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract, Linalool, Sodium Hydroxide, Biotin, Alcohol, Phytic Acid, Linalyl Acetate, Pinene, Nicotiana Benthamiana Octapeptide-30 SH-Oligopeptide-2, Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-9, Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-86

Formulation Deep Dive

Vegamour's GRO Hair Serum is formulated as a high-performance, water-based scalp treatment designed to revitalize follicles and support hair density. The carrier system utilizes a blend of water, butylene glycol, and glycerin to ensure rapid absorption and deep delivery of water-soluble actives without leaving a greasy residue, while alcohol denat serves as a penetration enhancer. The formulation’s efficacy is driven by a sophisticated bio-active complex featuring caffeine for microcirculation, Curcuma Longa (Turmeric) Callus Conditioned Media for scalp health, and a trio of Nicotiana Benthamiana fusion peptides (SH-Oligopeptide-2, SH-Polypeptide-9, and SH-Polypeptide-86) that act as growth factors to signal hair regeneration and anchorage. The system is stabilized with sodium phytate and citric acid to maintain pH integrity, utilizing a food-grade preservative blend of sodium benzoate and potassium sorbate to ensure the stability of the nutrient-dense botanical extracts.

Formula Structure Overview

This formula has a 38% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as hydrator, moisturizer, conditioner, and antioxidant ingredients.

Reviewed Ingredient Coverage

38%

Matched Ingredients

Hydrator

Moisturizer

Conditioner

Antioxidant

Ingredient Analysis

About our ratings

Water GREAT

Purified water serves as the primary, high-quality solvent in most cosmetics.

Solvent

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Butylene Glycol GOOD

To hydrate and condition skin and hair, enhance the absorption of active ingredients, and improve product texture and stability.

Hydrator Moisturizer Emollient Texture Enhancer Conditioner Solvent Preservative

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Glycerin GREAT

To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.

Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent

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Alcohol Denat NOT RATED

Dermofeel ® GREAT

Facilitate homogeneous oil-in-water dispersion; solubilize lipophilic ingredients; improve product texture and feel; ensure stable, aesthetically refined formulations.

Texture Enhancer Emulsifier

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Caffeine GOOD

To reduce puffiness and dark circles, improve skin tone, and stimulate hair growth.

Antioxidant Strengthener Anti-Inflammatory Agent Tone Evener Anti-Aging Agent Blood Flow Modulator

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Curcuma longali (Turmeric) Extract GOOD

Calms inflammation, combats oxidative stress, evens pigmentation, supports barrier repair, and maintains scalp health.

Cleansing Agent Exfoliant Antioxidant Anti-Inflammatory Agent Microbiome Balance Agent Barrier Support Tone Evener UV Protector

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Citrus Bergamia Peel Oil Expressed NOT RATED

Sodium Phytate GOOD

To bind metal ions that degrade formulations, thereby preserving stability, enhancing clarity, supporting preservative efficacy, and contributing mild hydrating and brightening effects.

Moisturizer Texture Enhancer Antioxidant Preservative Chelating Agent

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Pentylene Glycol GREAT

To elevate cosmetic formulations by delivering efficient hydration, actives solubilization, enhanced texture, and supplemental antimicrobial support—thereby improving both performance and sensory quality.

Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Solvent Preservative

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Limonene NOT RATED

Citric Acid NOT RATED

Sodium Benzoate NOT RATED

Potassium Sorbate NOT RATED

Lactic Acid GREAT

Exfoliate dead cells, hydrate, and adjust pH to enhance skin renewal and hair strength.

Hydrator Moisturizer Exfoliant Microbiome Balance Agent Tone Evener Anti-Aging Agent

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(Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract NOT RATED

Linalool NOT RATED

Sodium Hydroxide NOT RATED

Biotin GOOD

Enhance skin and hair health by supporting keratin structure and improving hydration.

Hydrator Conditioner Strengthener Barrier Support Anti-Aging Agent

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Alcohol NOT RATED

Phytic Acid NOT RATED

Linalyl Acetate NOT RATED

Pinene NOT RATED

Nicotiana Benthamiana Octapeptide-30 SH-Oligopeptide-2 NOT RATED

Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-9 NOT RATED

Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-86 NOT RATED

The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Vegamour are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Vegamour are not publicly disclosed.

Vegamour has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.