The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Flourish Brow Density Booster | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Flourish Brow Density Booster by Virtue. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern lash & brow serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Virtue.

Full Ingredient List

Aqua (Water, Eau), Keratin, Methyl Nicotinate, Acetyl Tetrapeptide-3, Zingiber Officinale (Ginger) Root Extract, Pisum Sativum (Pea) Extract, Nasturtium Officinale Extract, Moringa Oleifera Seed Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Linseed Extract, Hydrolyzed Hibiscus Esculentus Extract, Helianthus Annuus (Sunflower) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Saccharomyces Lysate Extract, Larix Europaea Wood Extract, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Isochrysis Galbana Extract, Tocopherol, Mentha Piperita (Peppermint) Oil, Dextran, Pentylene Glycol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Quaternium-51, Ethylhexylglycerin, Sodium Metabisulfite, Glycine, Parfum (Fragrance), Biosaccharide Gum-4, Butylene Glycol, Glycerin, Zinc Chloride, PPG-26-Buteth-26, Propanediol, Polyacrylate Crosspolymer-6, PEG-40 Hydrogenated Castor Oil, t-Butyl Alcohol, Alcohol, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Phenoxyethanol, Citric Acid, Linalool, Geraniol, Limonene, Citronellol, Benzyl Benzoate, Citral, Hexyl Cinnamal

Formulation Deep Dive

Virtue Flourish Brow Density Booster is formulated as a high-performance, water-based serum designed to enhance brow density and follicle health through a complex botanical and protein-driven delivery system. The carrier system utilizes a blend of pentylene glycol, propanediol, and glycerin to ensure effective penetration of actives while maintaining a lightweight, non-greasy finish. The formulation's efficacy is centered on a synergistic complex featuring Keratin, Acetyl Tetrapeptide-3, and Trifolium Pratense (Clover) Flower Extract to support structural integrity and hair anchorage, complemented by Methyl Nicotinate to stimulate localized microcirculation. The system is stabilized using Polyacrylate Crosspolymer-6 and a robust preservative blend of Phenoxyethanol, Sodium Benzoate, and Potassium Sorbate to ensure the long-term integrity of the numerous botanical extracts, including Zingiber Officinale (Ginger) Root and Camellia Sinensis (Green Tea) Leaf.

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Keratin NOT RATED
Methyl Nicotinate NOT RATED
Acetyl Tetrapeptide-3 GOOD
A biomimetic peptide (the Capixyl active) that supports the appearance of denser, healthier-looking hair by stimulating extracellular-matrix anchoring proteins around the follicle; also used for a firmer-looking skin appearance.
Strengthener Anti-Aging Agent
Zingiber Officinale (Ginger) Root Extract GOOD
To calm inflammation, neutralize oxidative stress, even skin tone, refine texture, regulate sebum production, and improve scalp and hair integrity.
Texture Enhancer Astringent Antioxidant Soother Anti-Inflammatory Agent Tone Evener
Pisum Sativum (Pea) Peptide GREAT
To enhance skin hydration and elasticity, promote even skin tone, and improve hair strength and volume.
Hydrator Antioxidant Strengthener Soother Anti-Inflammatory Agent Barrier Support Tone Evener Anti-Aging Agent
Nasturtium Officinale Extract NOT RATED
Moringa Pterygosperma Seed Extract GREAT
To protect skin and scalp from oxidative and environmental stress while supporting barrier integrity and overall tissue comfort.
Antioxidant Strengthener Barrier Support Anti-Aging Agent
Jasminum Officinale (Jasmine) Flower Extract NOT RATED
Hydrolyzed Linseed Extract NOT RATED
Hydrolyzed Hibiscus Esculentus Extract NOT RATED
Helianthus Annuus (Sunflower) Seed Extract NOT RATED
Daucus Carota Sativa (Carrot) Root Extract NOT RATED
Cynara Scolymus (Artichoke) Leaf Extract NOT RATED
Amaranthus Caudatus Seed Extract NOT RATED
Saccharomyces Lysate Extract NOT RATED
Larix Europaea Wood Extract GOOD
A larch-wood arabinogalactan extract used to soothe, condition and form a light smoothing film.
Soother Conditioner
Trifolium Pratense (Red Clover) Flower Extract GREAT
Enhance skin resilience, hydration, and radiance; soothe inflammation; stabilize tone; and support scalp health and hair density.
Hydrator Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support Anti-Aging Agent
Camellia Sinensis (Green Tea) Leaf Extract GREAT
Deliver catechin-based antioxidant and anti-inflammatory benefits to support photoprotection, calm irritation, and help normalize excess sebum.
Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support Oil Control Agent Anti-Aging Agent UV Protector
Isochrysis Galbana Extract NOT RATED
Tocopherol (Vitamin E) GREAT
To provide antioxidant protection, moisturize and condition the skin and hair, support the skin’s barrier function, soothe irritation, and protect against environmental damage.
Moisturizer Emollient Conditioner Antioxidant Soother Barrier Support Anti-Aging Agent
Mentha Piperita (Peppermint) Oil GOOD
To provide cooling relief, reduce inflammation, support microbial balance, and stimulate scalp circulation for healthier hair.
Texture Enhancer Conditioner Astringent Strengthener Soother Anti-Inflammatory Agent Blood Flow Modulator
Dextran GOOD
A naturally derived polysaccharide used as a skin-conditioning humectant, texture / viscosity modifier and gentle carrier.
Hydrator Texture Enhancer
Pentylene Glycol GREAT
To elevate cosmetic formulations by delivering efficient hydration, actives solubilization, enhanced texture, and supplemental antimicrobial support—thereby improving both performance and sensory quality.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Solvent Preservative
Sodium Phytate GOOD
To bind metal ions that degrade formulations, thereby preserving stability, enhancing clarity, supporting preservative efficacy, and contributing mild hydrating and brightening effects.
Moisturizer Texture Enhancer Antioxidant Preservative Chelating Agent
Sodium Dilauramidoglutamide Lysine NOT RATED
Quaternium-51 NOT RATED
Ethylhexylglycerin GOOD
A multifunctional additive that boosts preservative efficacy, provides deodorant activity, and conditions skin with a light, non-greasy feel.
Preservative Microbiome Balance Agent
Sodium Metabisulfite FAIR
A reducing antioxidant used to protect sensitive, oxidation-prone formulas from discoloration.
Antioxidant Preservative
Glycine GOOD
A free amino acid and component of the skin’s Natural Moisturizing Factor, used as a humectant and skin-conditioning agent to support moisture and softness.
Hydrator Conditioner
Fragrance FAIR
The aromatic component of a cosmetic — a blended scent that defines a product’s smell and sensory experience, used within IFRA safe-use limits and with required allergen declaration.
Biosaccharide Gum-4 NOT RATED
Butylene Glycol GOOD
To hydrate and condition skin and hair, enhance the absorption of active ingredients, and improve product texture and stability.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Solvent Preservative
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Zinc Chloride GOOD
A soluble zinc salt used as an astringent and scalp oil-balancer.
Astringent Oil Control Agent
PPG-26-Buteth-26 GOOD
A polymeric solubilizer and co-emulsifier for clear, stable water-based formulas.
Emulsifier Solvent
Propanediol GREAT
Improve hydration, solubilize actives, enhance texture and absorption, support barrier function.
Hydrator Emollient Barrier Support Solvent
Polyacrylate Crosspolymer-6 GOOD
A synthetic rheology modifier and sensory enhancer that thickens, stabilizes and delivers a silky feel.
Texture Enhancer
PEG-40 Hydrogenated Castor Oil GOOD
To facilitate the formation of stable emulsions and sols, improve mixing of oil and water phases, and enhance texture and performance of skincare and haircare formulas.
Texture Enhancer Cleansing Agent Emulsifier Solvent
t-Butyl Alcohol NOT RATED
Alcohol GOOD
A fast-evaporating cosmetic alcohol (undenatured ethanol) used as a solvent, astringent and quick-dry base; note the “Alcohol” vs. “Alcohol Denat.”/SD Alcohol 40-B distinction for US markets.
Solvent Astringent
Tetrasodium EDTA GOOD
Bind trace metal ions to prevent formulation degradation and buildup in skin/hair applications.
Texture Enhancer Barrier Support Chelating Agent
Lincoserve™ GOOD
Inhibit microbial growth to preserve cosmetic formulations.
Preservative
Disodium EDTA GOOD
To bind and deactivate metal ions, ensuring formula stability, consistency, and enhanced sensory and preservative performance in both skincare and haircare products.
Texture Enhancer Cleansing Agent Emulsifier Preservative Chelating Agent
Phenoxyethanol GOOD
A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.
Preservative
Citric Acid GOOD
Acts mainly as a pH adjuster and buffer and as a chelating agent that protects formula stability and preservation; at higher leave-on levels it also serves as a mild exfoliating AHA.
Chelating Agent Exfoliant
Linalool CAUTION
A naturally-occurring floral terpene alcohol fragrance component, listed individually as an EU-declared allergen when present above regulatory thresholds.
Geraniol CAUTION
A naturally-occurring rose-scented terpene alcohol, used as a fragrance component; listed individually as an EU-declared allergen when present above regulatory thresholds.
Limonene CAUTION
A naturally-occurring citrus terpene fragrance component, listed individually as an EU-declared allergen when present above regulatory thresholds.
Citronellol CAUTION
A naturally-occurring rose-and-citrus terpene alcohol, used as a fragrance component; listed individually as an EU-declared allergen when present above regulatory thresholds.
Benzyl Benzoate CAUTION
A naturally-occurring faint balsamic aromatic ester (also used as a fragrance fixative and solvent), used as a fragrance component; listed individually as an EU-declared allergen when present above regulatory thresholds.
Citral CAUTION
A naturally-occurring lemon-scented aldehyde fragrance component, listed individually as an EU-declared allergen when present above regulatory thresholds.
Hexyl Cinnamal CAUTION
A naturally-occurring jasmine-like aromatic aldehyde, used as a fragrance component; listed individually as an EU-declared allergen when present above regulatory thresholds.
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Virtue are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Virtue are not publicly disclosed.

Virtue has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.