Custom Manufacturing
For established Beauty & Personal Care brands ready to differentiate and control every aspect of their products, manufactured in our FDA-registered, GMP-certified US-based facilities.
Our custom manufacturing track is built for brands that want to focus 100% on marketing, retail, and customer experience, while we handle formulation, production, logistics and compliance at scale.
Who It’s For
✔️ Brands running a winner marketing strategy, in need of stable manufacturing and supply chain.
✔️ Brands scaling into new categories that need a fast, reliable manufacturing partner.
✔️ Experienced entrepreneurs with track record in the space, a clear plan and ability to scale.
Not quite there but ready to start? Take a look at our options for early-stage brands.
What You Get
✔️ Scalable production: start with custom runs under 10k units and easily scale to 100k+, with the ability to reserve dedicated capacity for your brand.
✔️ Retail-readiness: full documentation (Spec Sheet, COA, Letters of Guarantee etc.), white glove support, and FDA/GMP manufacturing.
✔️ Full R&D partnership: work directly with our expert Product Development team to design from scratch or onboard/improve your current product line.
Own the Market
Custom Formulation with FormuNova is how you stop reselling what everyone else has, and start building a brand nobody can touch.
We’ll design it, manufacture it, and keep your supply chain bulletproof while you scale.
Our Product Development Process
FOR ESTABLISHED BRANDS
Everything you need to know about our custom product development process in one quick guide.
Quick Facts About the Process
- Our typical R&D lead time to onboard a Custom Manufacturing SKU, including initial concept, formulation, samples and packaging selection is 6 to 12 weeks for fully custom development or reverse engineering.
- Once the product development is completed, our typical manufacturing lead time to deliver the full-run production is 6 to 12 weeks.
- Minimum Order Quantity for Custom Manufacturing is 3,000 units per batch.
- Eligibility criteria for our Custom Manufacturing service ranges between 15,000 to 50,000 expected velocity for the first 12 months, varying by product category and complexity.
- The startup R&D fee for our Product Development projects range from $2,500 to $9,800, according to the complexity of the project. This fee is credited towards the first 10,000 units manufactured in the first 12 months.
Who It’s For
✔️ Brands already selling thousands of units who need a unique edge and stable supply chain.
✔️ Brands scaling into new categories that need a fast, reliable manufacturer.
✔️ Visionary launches with a clear plan and ability to scale.
Lead Time
This chart outlines an illustrative product development timeline, in weeks.
Typical lead time for samples is 2 to 4 weeks for the first sample and 2 weeks for each revision.
Your specific product development timeline may vary, especially during the sample stage, according to how many revisions are needed and according to the specifics of your product.
Typical lead time for reorder is 6 to 12 weeks. Customized packaging or specific ingredient selection may affect the lead time.
Please note that these timeframes are illustrative estimates and can be influenced by various factors.
Onboarding
The onboarding process starts with you sharing the specific product goals with your account manager, such as preferred ingredients or function, packaging style and size, reference or benchmark products etc.
For reverse engineering projects, samples of the original product are not strictly necessary but can help expedite the process.
Once the scope of your project is aligned, you will receive an initial Product Concept Sheet from us, including formulation, price estimates and packaging suggestions.
Please note the initial price estimates may vary as changes may be made to the formulation during later stages. A final proposal with prices will be provided once the formula is finalized.
Development Stage with Samples
Once we have an aligned concept, the next step is starting the sample manufacturing phase.
Development Stage FAQ
What is included in the Product Development Stage?
- Initial sample shipment.
- Unlimited sample revisions.
- Shipping to contiguous USA.
- Internal stability testing (thermal stress + centrifuge test protocol).
- Ingredient safety assessment.
- Safety Data Sheet.
- Labeling Compliance Review.
What is required from the brand?
- In order to proceed with each revision we require thorough, structured feedback regarding the previous iteration, laying out all aspects of the product you’d like to change based on your assessment of the sample. You can review our feedback form here.
- Volume eligibility criteria for our Custom Manufacturing services ranges between 15,000 to 50,000 expected velocity for the first 12 months, varying by product category and complexity.
- The startup R&D fee for our custom manufacturing projects ranges from $2,500.00 to $9,800.00, according to the complexity of the formulation. This fee is credited towards the first 10,000 units manufactured in the first 12 months.
Do you run a Preservative Effectiveness Test (PET) during the development stage?
- We have internal procedures that define categories of products and we conduct PET with third-party labs to validate preservative systems approved for each category. This is a industry standard procedure to validate Preservative Effectiveness.
What add-ons can be included* as part of my project?
- Formulation-specific PET.
- 3rd-party long-term-stability test.
- Packaging Compatibility Test.
- Other 3rd party testing required for your specific launch can be facilitated by us.
- Larger sample batches for larger group formulation assessment.
* additional fees apply.
Manufacturing Stage
Once a final sample is approved we are ready to move your project to production.
Our typical lead time to complete an order is 6 to 12 weeks upon receiving the final design files. The main factors that can influence this lead time are customized packaging and ingredient selection. We will work with you to provide visibility on what your product’s actual lead time will be.
If you don’t have a design team, we can help you with design services.
For future reorders of the same product, no further development is needed and you can place an order and receive your production within the expected lead time (6 to 10 weeks for most products).
Manufacturing FAQ
Are you compliant with industry standard quality practices?
- All of our projects are designed and manufactured in the US, in our FDA-Registered, GMP-certified facilities.
- We follow very strict quality procedures, fully compliant with regulations and certified by a third-party auditor, NSF.
What documentation can you provide?
- Each product development project ends with a Finished Product Spec Sheet, where all the specifications of your product will be recorded.
- Each finished order goes out with a Certificate of Analysis, documenting the final quality measurements, against the specification, as well as Microbiology testing results.
- By request, as needed, we can provide Safety Data Sheet, GMP certificate, Ingredient Statement, among other relevant documentation when requested by logistics or retail partners.
Please reach out to us if you have any questions, and happy launch!
