Product Review
The Overnight Repair Serum | Manufacturing and Formulation Insights
This page provides an ingredient-level review of The Overnight Repair Serum by Crown Affair. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern hair serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Crown Affair.
Water/Aqua/Eau, Dimethicone, Propanediol, Cetyl Alcohol, Isopentyldiol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica (Chia) Seed Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Camellia Japonica (Tsubaki) Seed Oil, Panthenol, Arginine, Tetrahexyldecyl Ascorbate, Oryza Sativa (Rice) Bran Extract, Glycerin, Tocopherol, Stearamidopropyl Dimethylamine, Parfum/Fragrance, Behentrimonium Chloride, Lactic Acid, Methylpropanediol, Melia Azadirachta Leaf Extract, Caprylyl Glycol, Cyamopsis Tetragonoloba (Guar) Gum, Itaconic Acid, Tetrasodium Glutamate Diacetate, Polyquaternium-80, Polyglyceryl-10 Laurate, Sodium Hydroxide, Glyceryl Stearate, Didecyldimonium Chloride, Helianthus Annuus (Sunflower) Extract, Benzyl Alcohol, Melia Azadirachta Flower Extract, Xylitol, Caprylic Acid, Isopropyl Alcohol, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Juniperus Virginiana Oil, Linalyl Acetate, Linalool, Pinene, Citral, Beta-Caryophyllene
Formulation Deep Dive
The Overnight Repair Serum by Crown Affair is formulated as a high-performance water-based emulsion designed for nocturnal hair fiber restoration and cuticle smoothing. The base utilizes a sophisticated humectant system of Propanediol and Isopentyldiol to drive moisture into the cortex, while Dimethicone and Stearamidopropyl Dimethylamine provide immediate lubricity and static reduction for a refined tactile finish. Active performance is driven by a lipid-rich botanical complex featuring Limnanthes Alba (Meadowfoam) Seed Oil and Camellia Japonica (Tsubaki) Seed Oil to replenish the hair’s natural fatty acid content, working synergistically with Panthenol (Provitamin B5) and Arginine to reinforce structural integrity and moisture retention. The formulation is stabilized through a combination of Behentrimonium Chloride and Glyceryl Stearate, utilizing a preservation strategy that includes Methylpropanediol, Caprylyl Glycol, and Didecyldimonium Chloride for robust microbial control.
Formula Structure Overview
This formula has a 84% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as barrier support, emollient, conditioner, and hydrator ingredients.
Barrier Support
Emollient
Conditioner
Ingredient Analysis
About our ratingsThe manufacturing partners for Crown Affair are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.
Exact sales numbers for Crown Affair are not publicly disclosed.
Crown Affair has successfully captured market share by focusing on a successful balance of marketing and formulation.
Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.
At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.
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This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.
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