The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Flourish Density Booster | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Flourish Density Booster by Virtue. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern hair serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Virtue.

Full Ingredient List

Aqua (Water, Eau), Keratin, Methyl Nicotinate, Acetyl Tetrapeptide-3, Zingiber Officinale (Ginger) Root Extract, Pisum Sativum (Pea) Extract, Nasturtium Officinale Extract, Moringa Oleifera Seed Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Linseed Extract, Hydrolyzed Hibiscus Esculentus Extract, Helianthus Annuus (Sunflower) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Cynara Scolymus (Artichoke) Leaf Extract, Amaranthus Caudatus Seed Extract, Saccharomyces Lysate Extract, Larix Europaea Wood Extract, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Isochrysis Galbana Extract, Tocopherol, Mentha Piperita (Peppermint) Oil, Dextran, Pentylene Glycol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Quaternium-51, Ethylhexylglycerin, Sodium Metabisulfite, Glycine, Parfum (Fragrance), Biosaccharide Gum-4, Butylene Glycol, Glycerin, Zinc Chloride, PPG-26-Buteth-26, Propanediol, Polyacrylate Crosspolymer-6, PEG-40 Hydrogenated Castor Oil, t-Butyl Alcohol, Alcohol, Tetrasodium EDTA, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Phenoxyethanol, Citric Acid, Linalool, Geraniol, Limonene, Citronellol, Benzyl Benzoate, Citral, Hexyl Cinnamal

Formulation Deep Dive

Virtue’s Flourish Density Booster is a high-performance, water-based scalp treatment designed to stimulate the follicle environment and improve hair anchoring. The carrier system utilizes a blend of propanediol and glycerin for efficient active delivery without heavy residue, while PEG-40 hydrogenated castor oil acts as a solubilizer for the botanical extracts and fragrance. The active strategy is anchored by Keratin for structural support, Methyl Nicotinate to promote microcirculation through peripheral vasodilation, and Acetyl Tetrapeptide-3 to reinforce the extracellular matrix and improve hair follicle adhesion. This complex is further supported by Pisum Sativum (Pea) Extract and Larix Europaea Wood Extract to target the hair growth cycle. The formulation is stabilized by Polyacrylate Crosspolymer-6 and maintained by a robust preservative system including Phenoxyethanol, Sodium Benzoate, and Potassium Sorbate to ensure the integrity of the diverse nutrient-rich extracts.

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Keratin NOT RATED
Methyl Nicotinate NOT RATED
Acetyl Tetrapeptide-3 NOT RATED
Zingiber Officinale (Ginger) Root Extract GOOD
To calm inflammation, neutralize oxidative stress, even skin tone, refine texture, regulate sebum production, and improve scalp and hair integrity.
Texture Enhancer Astringent Antioxidant Soother Anti-Inflammatory Agent Tone Evener
Pisum Sativum (Pea) Peptide GREAT
To enhance skin hydration and elasticity, promote even skin tone, and improve hair strength and volume.
Hydrator Antioxidant Strengthener Soother Anti-Inflammatory Agent Barrier Support Tone Evener Anti-Aging Agent
Nasturtium Officinale Extract NOT RATED
Moringa Oleifera Seed Extract NOT RATED
Jasminum Officinale (Jasmine) Flower Extract NOT RATED
Hydrolyzed Linseed Extract NOT RATED
Hydrolyzed Hibiscus Esculentus Extract NOT RATED
Helianthus Annuus (Sunflower) Seed Extract NOT RATED
Daucus Carota Sativa (Carrot) Root Extract NOT RATED
Cynara Scolymus (Artichoke) Leaf Extract NOT RATED
Amaranthus Caudatus Seed Extract NOT RATED
Saccharomyces Lysate Extract NOT RATED
Larix Europaea Wood Extract NOT RATED
Trifolium Pratense (Red Clover) Flower Extract GREAT
Enhance skin resilience, hydration, and radiance; soothe inflammation; stabilize tone; and support scalp health and hair density.
Hydrator Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support Anti-Aging Agent
Camellia Sinensis (Green Tea) Leaf Extract GREAT
Deliver catechin-based antioxidant and anti-inflammatory benefits to support photoprotection, calm irritation, and help normalize excess sebum.
Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support Oil Control Agent Anti-Aging Agent UV Protector
Isochrysis Galbana Extract NOT RATED
Tocopherol (Vitamin E) GREAT
To provide antioxidant protection, moisturize and condition the skin and hair, support the skin’s barrier function, soothe irritation, and protect against environmental damage.
Moisturizer Emollient Conditioner Antioxidant Soother Barrier Support Anti-Aging Agent
Mentha Piperita (Peppermint) Oil GOOD
To provide cooling relief, reduce inflammation, support microbial balance, and stimulate scalp circulation for healthier hair.
Texture Enhancer Conditioner Astringent Strengthener Soother Anti-Inflammatory Agent Blood Flow Modulator
Dextran NOT RATED
Pentylene Glycol GREAT
To elevate cosmetic formulations by delivering efficient hydration, actives solubilization, enhanced texture, and supplemental antimicrobial support—thereby improving both performance and sensory quality.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Solvent Preservative
Sodium Phytate GOOD
To bind metal ions that degrade formulations, thereby preserving stability, enhancing clarity, supporting preservative efficacy, and contributing mild hydrating and brightening effects.
Moisturizer Texture Enhancer Antioxidant Preservative Chelating Agent
Sodium Dilauramidoglutamide Lysine NOT RATED
Quaternium-51 NOT RATED
Ethylhexylglycerin NOT RATED
Sodium Metabisulfite NOT RATED
Glycine NOT RATED
Parfum (Fragrance) NOT RATED
Biosaccharide Gum-4 NOT RATED
Butylene Glycol GOOD
To hydrate and condition skin and hair, enhance the absorption of active ingredients, and improve product texture and stability.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Solvent Preservative
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Zinc Chloride NOT RATED
PPG-26-Buteth-26 NOT RATED
Propanediol GREAT
Improve hydration, solubilize actives, enhance texture and absorption, support barrier function.
Hydrator Emollient Barrier Support Solvent
Polyacrylate Crosspolymer-6 NOT RATED
PEG-40 Hydrogenated Castor Oil NOT RATED
t-Butyl Alcohol NOT RATED
Alcohol NOT RATED
Tetrasodium EDTA GOOD
Bind trace metal ions to prevent formulation degradation and buildup in skin/hair applications.
Texture Enhancer Barrier Support Chelating Agent
Sodium Benzoate NOT RATED
Potassium Sorbate NOT RATED
Disodium EDTA GOOD
To bind and deactivate metal ions, ensuring formula stability, consistency, and enhanced sensory and preservative performance in both skincare and haircare products.
Texture Enhancer Cleansing Agent Emulsifier Preservative Chelating Agent
Phenoxyethanol NOT RATED
Citric Acid NOT RATED
Linalool NOT RATED
Geraniol NOT RATED
Limonene NOT RATED
Citronellol NOT RATED
Benzyl Benzoate NOT RATED
Citral NOT RATED
Hexyl Cinnamal NOT RATED
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Virtue are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Virtue are not publicly disclosed.

Virtue has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Made in USA
Made in USA
Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.