The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

GROWLAB Eyelash Serum | Manufacturing and Formulation Insights

This page provides an ingredient-level review of GROWLAB Eyelash Serum by Golâb Beauty. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern lash & brow serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Golâb Beauty.

Full Ingredient List

Aqua, Pentylene Glycol, Sodium Polyacrylate, Glycerin, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Xanthan Gum, Glycine, Larix Europaea Wood Extract, Sodium Metabisulfite, Propylene Glycol, Cucurbita Pepo (Pumpkin) Seed Extract, Camellia Sinensis (Green Tea) Leaf Extract, Zinc Chloride, Bambusa Arundinacea Leaf Extract, Potassium Sorbate, Sodium Benzoate

Formulation Deep Dive

Golâb Beauty's GROWLAB Eyelash Serum is formulated as a water-based, high-performance lash conditioner designed to support follicle health and hair density. The base utilizes a humectant-rich system of aqua, pentylene glycol, and glycerin to provide optimal hydration and delivery of actives without a heavy or oily residue. The formulation strategy centers on a synergistic blend of Larix Europaea Wood Extract (Larch Wood), Camellia Sinensis (Green Tea) Leaf Extract, and Zinc Chloride to target the hair growth cycle and minimize oxidative stress, while Cucurbita Pepo (Pumpkin) Seed Extract and Bambusa Arundinacea (Bamboo) Leaf Extract provide essential nutrients and silica for structural support. The serum is stabilized with Sodium Polyacrylate and Xanthan Gum to achieve a precise viscosity for targeted application, and is preserved using a standard combination of Potassium Sorbate and Sodium Benzoate to ensure long-term microbial stability.

Formula Structure Overview

This formula has a 89% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as conditioner, hydrator, barrier support, and moisturizer ingredients.

Reviewed Ingredient Coverage
89%
Matched Ingredients
16

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Pentylene Glycol GREAT
To elevate cosmetic formulations by delivering efficient hydration, actives solubilization, enhanced texture, and supplemental antimicrobial support—thereby improving both performance and sensory quality.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Solvent Preservative
Sodium Polyacrylate NOT RATED
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
1,2-Hexanediol GOOD
A multifunctional glycol used as a humectant and preservative booster with mild antimicrobial activity.
Hydrator Preservative
Caprylyl Glycol GREAT
Enhances hydration, texture, and skin/hair conditioning while improving emulsion stability.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Anti-Frizz Agent Microbiome Balance Agent Barrier Support Emulsifier
Ethylhexylglycerin GOOD
A multifunctional additive that boosts preservative efficacy, provides deodorant activity, and conditions skin with a light, non-greasy feel.
Preservative Microbiome Balance Agent
Xanthan Gum GOOD
Improves formula viscosity and stability, enhances spreadability, supports skin hydration by forming a moisture-retaining film, and smooths hair appearance.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Emulsifier
Glycine GOOD
A free amino acid and component of the skin’s Natural Moisturizing Factor, used as a humectant and skin-conditioning agent to support moisture and softness.
Hydrator Conditioner
Larix Europaea Wood Extract GOOD
A larch-wood arabinogalactan extract used to soothe, condition and form a light smoothing film.
Soother Conditioner
Sodium Metabisulfite FAIR
A reducing antioxidant used to protect sensitive, oxidation-prone formulas from discoloration.
Antioxidant Preservative
Propylene Glycol GOOD
Attract and retain moisture; solubilize actives; inhibit microbial growth in formulations.
Hydrator Moisturizer Emollient Texture Enhancer Solvent Preservative
Cucurbita Pepo (Pumpkin) Seed Extract NOT RATED
Camellia Sinensis (Green Tea) Leaf Extract GREAT
Deliver catechin-based antioxidant and anti-inflammatory benefits to support photoprotection, calm irritation, and help normalize excess sebum.
Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support Oil Control Agent Anti-Aging Agent UV Protector
Zinc Chloride GOOD
A soluble zinc salt used as an astringent and scalp oil-balancer.
Astringent Oil Control Agent
Bambusa Arundinacea Leaf Extract GOOD
A silica-rich bamboo leaf extract used to strengthen and condition the look of skin and hair.
Barrier Support Conditioner
Potassium Sorbate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations primarily against yeasts and molds, with weaker activity against bacteria. Its activity is pH-dependent and strongest in acidic systems (effective below roughly pH 6, optimal near pH 4.4), so it is used in low-pH products and is commonly paired with a second preservative such as sodium benzoate for broad-spectrum coverage.
Preservative
Sodium Benzoate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations from yeast, mold, and bacterial spoilage. Its activity is pH-dependent and strongest in acidic systems (optimal below roughly pH 5), so it is used in low-pH products and frequently paired with potassium sorbate for broader, more robust preservation.
Preservative
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Golâb Beauty are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Golâb Beauty are not publicly disclosed.

Golâb Beauty has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Minimal skincare foam cream and serum drop texture

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Made in USA
Made in USA
Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.