The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

B-FLAT Belly Firming Cream | Manufacturing and Formulation Insights

This page provides an ingredient-level review of B-FLAT Belly Firming Cream by MAËLYS. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern body moisturizers and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and MAËLYS.

Full Ingredient List

Water (Aqua), Hydrogenated Polyisobutene, Glycerin, C12-15 Alkyl Benzoate, Stearyl Alcohol, Caprylic/Capric Triglyceride, Acrylates Copolymer, Cetyl Alcohol, Dimethicone, Squalane, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Tocopheryl Acetate, Sodium Hyaluronate, Bentonite, Propylene Glycol, Butylene Glycol, Bisabolol, Paullinia Cupana (Guarana) Fruit Extract, Schinus Terebinthifolius Seed Extract, Persea Gratissima (Avocado) Fruit Extract, Triticum Vulgare (Wheat) Germ Oil, Ethylhexylglycerin, Ceteareth-20, Phenoxyethanol, Vanillyl Butyl Ether, Chlorphenesin, Sodium Hydroxide, Sodium Carbonate, Fragrance (Parfum), Geraniol, Hexyl Cinnamal, Linalool, Yellow 6 (CI 15985), Yellow 5 (CI 19140), Red 33 (CI 17200)

Formulation Deep Dive

B-FLAT Belly Firming Cream by MAËLYS is a high-performance emulsion designed to improve skin elasticity and surface texture through a specialized lipid-replenishing carrier system. The formulation utilizes a base of Water, Hydrogenated Polyisobutene, and Glycerin, balanced with C12-15 Alkyl Benzoate and Caprylic/Capric Triglyceride for an emollient, non-greasy application that supports barrier integrity. Active performance is driven by a synergistic blend of Paullinia Cupana (Guarana) Fruit Extract and Schinus Terebinthifolius Seed Extract to target skin firmness, while Sodium Hyaluronate and Butyrospermum Parkii (Shea) Butter provide deep hydration and essential fatty acids. The system is stabilized by a robust Acrylates Copolymer network and preserved with a blend of Phenoxyethanol and Chlorphenesin to ensure microbial stability in a high-moisture environment.

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Hydrogenated Polyisobutene GOOD
A stable synthetic emollient giving gloss, cushion and a protective, water-resistant film.
Emollient
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
C12-15 Alkyl Benzoate GOOD
A light, oxidation-stable emollient and solvent that softens skin and disperses oils and pigments.
Emollient Solvent
Stearyl Alcohol NOT RATED
Caprylic/Capric triglyceride GREAT
To provide emollient and moisturizing benefits, enhance product texture, and stabilize formulations.
Moisturizer Emollient Texture Enhancer Conditioner Anti-Frizz Agent Antioxidant Barrier Support Emulsifier Solvent
Acrylates Copolymer GOOD
Create a lightweight, cohesive film to enhance texture, structural integrity, and water resistance of skincare and haircare formulations.
Texture Enhancer Barrier Support
Cetyl Alcohol GREAT
To improve the texture and stability of cosmetic formulations while providing emollient and conditioning benefits to skin and hair.
Emollient Texture Enhancer Conditioner Emulsifier
Dimethicone GOOD
Forms a protective barrier, locks in moisture, smooths skin and hair texture, and enhances product application.
Moisturizer Emollient Texture Enhancer Conditioner Anti-Frizz Agent Barrier Support
Squalane Oil GREAT
To provide moisturization and enhance the skin and hair's barrier function.
Moisturizer Emollient Texture Enhancer Antioxidant Barrier Support
Butyrospermum parkii (Shea) Butter GREAT
To hydrate and reinforce the skin and hair barrier, diminish inflammation, and protect from oxidative stress while improving texture and manageability.
Moisturizer Emollient Conditioner Anti-Frizz Agent Antioxidant Anti-Inflammatory Agent Barrier Support Anti-Aging Agent UV Protector Emulsifier
Theobroma Cacao (Cocoa) Seed Butter GOOD
To provide emollient and occlusive properties that enhance skin hydration and hair manageability.
Moisturizer Emollient Texture Enhancer Conditioner Anti-Frizz Agent Strengthener Barrier Support UV Protector
Tocopheryl Acetate GOOD
Protect skin and hair from oxidative damage, support barrier integrity, and enhance product texture and conditioning performance.
Moisturizer Texture Enhancer Conditioner Antioxidant Anti-Aging Agent
Sodium Hyaluronate GREAT
To attract and retain moisture within skin and hair-care formulations, improve product texture and spread, fortify barrier integrity and deliver a smoothing, plumping effect.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent
Bentonite Clay GOOD
To adsorb and remove excess sebum, environmental toxins, and product buildup from skin and hair surfaces.
Texture Enhancer Astringent Exfoliant Detoxifier Barrier Support Oil Control Agent
Propylene Glycol GOOD
Attract and retain moisture; solubilize actives; inhibit microbial growth in formulations.
Hydrator Moisturizer Emollient Texture Enhancer Solvent Preservative
Butylene Glycol GOOD
To hydrate and condition skin and hair, enhance the absorption of active ingredients, and improve product texture and stability.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Solvent Preservative
Bisabolol GREAT
To soothe and protect the skin and scalp by reducing inflammation and oxidative stress.
Antioxidant Strengthener Soother Anti-Inflammatory Agent Microbiome Balance Agent Barrier Support
Paullinia Cupana (Guarana) Fruit Extract NOT RATED
Schinus Terebinthifolius Seed Extract NOT RATED
Persea Gratissima (Avocado) Fruit Extract NOT RATED
Triticum Vulgare (Wheat) Germ Oil GOOD
To deliver antioxidant protection and lipid nourishment that supports skin and hair barrier integrity.
Moisturizer Emollient Conditioner Antioxidant Strengthener Barrier Support Anti-Aging Agent
Ethylhexylglycerin GOOD
A multifunctional additive that boosts preservative efficacy, provides deodorant activity, and conditions skin with a light, non-greasy feel.
Preservative Microbiome Balance Agent
Ceteareth-20 GOOD
To emulsify oil and water phases, stabilize formulas, improve texture and sensorial feel, and facilitate delivery of actives in both skincare and haircare products.
Texture Enhancer Emulsifier Solvent
Phenoxyethanol GOOD
A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.
Preservative
Vanillyl Butyl Ether NOT RATED
Chlorphenesin GOOD
A mild, stable cosmetic preservative used to broaden and reinforce a preservative system.
Preservative
Sodium Hydroxide GOOD
A strong alkali used at trace levels as a pH adjuster — to neutralize acids, set a formula’s target pH and activate gelling agents such as carbomer.
Sodium Carbonate GREAT
Stabilizes formulation pH and boosts cleansing performance while aiding gentle removal of impurities.
Texture Enhancer Cleansing Agent Exfoliant
Fragrance FAIR
The aromatic component of a cosmetic — a blended scent that defines a product’s smell and sensory experience, used within IFRA safe-use limits and with required allergen declaration.
Geraniol CAUTION
A naturally-occurring rose-scented terpene alcohol, used as a fragrance component; listed individually as an EU-declared allergen when present above regulatory thresholds.
Hexyl Cinnamal CAUTION
A naturally-occurring jasmine-like aromatic aldehyde, used as a fragrance component; listed individually as an EU-declared allergen when present above regulatory thresholds.
Linalool CAUTION
A naturally-occurring floral terpene alcohol fragrance component, listed individually as an EU-declared allergen when present above regulatory thresholds.
Yellow 6 (CI 15985) NOT RATED
Yellow 5 (CI 19140) NOT RATED
Red 33 (CI 17200) NOT RATED
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for MAËLYS are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for MAËLYS are not publicly disclosed.

MAËLYS has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

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