The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

hair-gel | Manufacturing and Formulation Insights

This page provides an ingredient-level review of hair-gel by BREAD BEAUTY SUPPLY. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern hair treatments & masks and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and BREAD BEAUTY SUPPLY.

Full Ingredient List

Water, Glycerin, Sucrose, PVP, Carbomer, Phenoxyethanol, Sorbitan Oleate Decylglucoside Crosspolymer, Linum Usitatissimum (Linseed) Seed Extract, Pyrus Malus (Apple) Fruit Extract, Maltodextrin/VP Copolymer, Salvia Hispanica Seed Extract, Caprylyl/Capryl Glucoside, Potassium Hydroxide, Potassium Sorbate, Fragrance, Ethylhexylglycerin, Sodium Chloride, Sodium Phytate, Sodium Cocoyl Glutamate, Benzyl Alcohol, Caprylic Acid, Xylitol, Polyglyceryl-6 Oleate, Citric Acid, Glyceryl Caprylate, Algin, Maltodextrin, Annatto, Sodium Surfactin, Gardenia Florida Fruit Extract, Tocopherol, Betaine, Guar Hydroxypropyltrimonium Chloride, Chondrus Crispus Extract, Citrus Junos Fruit Extract, Humulus Lupulus (Hops) Extract, Porphyridium Cruentum Extract, Tamarindus Indica Extract, Tremella Fuciformis Sporocarp Extract, Sodium Benzoate

Formulation Deep Dive

BREAD BEAUTY SUPPLY hair-gel is formulated as a high-performance, water-based styling gel designed to provide hold and definition without sacrificing hair health. The carrier system utilizes a high concentration of glycerin and sucrose to provide humectancy and natural tack, balanced with PVP and Maltodextrin/VP Copolymer for film-forming properties and structural hold. The active performance is driven by a botanical complex featuring Linum Usitatissimum (Linseed) Seed Extract and Salvia Hispanica (Chia) Seed Extract to support hair strength, alongside Tremella Fuciformis (Snow Mushroom) for superior moisture retention. The formula is stabilized by a carbomer and algin rheology modifier network and utilizes a clean-label preservative system consisting of Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, and Sodium Benzoate to ensure long-term microbial stability.

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Sucrose NOT RATED
PVP GOOD
A water-soluble film-forming polymer used as a styling fixative, film former, binder and suspending agent.
Texture Enhancer
Carbomer GOOD
High-efficiency gel former and viscosity builder that stabilizes emulsions and suspends actives/pigments.
Texture Enhancer Cleansing Agent Emulsifier
Phenoxyethanol GOOD
A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.
Preservative
Sorbitan Oleate Decylglucoside Crosspolymer GREAT
To stabilize emulsions, improve foam quality, adjust texture, and deliver smooth application in skin and hair formulations.
Texture Enhancer Cleansing Agent Soother Emulsifier
Linum Usitatissimum (Linseed) Seed Extract GOOD
An omega- and mucilage-rich flaxseed extract used to soothe, soften and comfort the skin.
Soother Barrier Support
Pyrus Malus (Apple) Fruit Extract GREAT
To attract and retain moisture, support barrier function, provide antioxidant protection, and gently renew skin and condition scalp/hair surfaces.
Hydrator Moisturizer Texture Enhancer Conditioner Exfoliant Antioxidant Soother Barrier Support
Maltodextrin GOOD
To improve moisture retention, texture, emulsion stability, and product consistency in skin and hair care formulations.
Hydrator Texture Enhancer Oil Control Agent Emulsifier
Salvia Hispanica Seed Extract NOT RATED
Caprylyl/Capryl Glucoside NOT RATED
Potassium Hydroxide CAUTION
To control and adjust the pH of cosmetic and personal care formulations, ensuring stability, efficacy, and proper interaction of ingredients.
Texture Enhancer Cleansing Agent
Potassium Sorbate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations primarily against yeasts and molds, with weaker activity against bacteria. Its activity is pH-dependent and strongest in acidic systems (effective below roughly pH 6, optimal near pH 4.4), so it is used in low-pH products and is commonly paired with a second preservative such as sodium benzoate for broad-spectrum coverage.
Preservative
Fragrance FAIR
The aromatic component of a cosmetic — a blended scent that defines a product’s smell and sensory experience, used within IFRA safe-use limits and with required allergen declaration.
Ethylhexylglycerin GOOD
A multifunctional additive that boosts preservative efficacy, provides deodorant activity, and conditions skin with a light, non-greasy feel.
Preservative Microbiome Balance Agent
Sodium Chloride GOOD
To manage viscosity, texture, and cohesion in cosmetic emulsions and gels; in scrub formulations, to exfoliate and purify gently.
Texture Enhancer Cleansing Agent Soother Emulsifier
Sodium Phytate GOOD
To bind metal ions that degrade formulations, thereby preserving stability, enhancing clarity, supporting preservative efficacy, and contributing mild hydrating and brightening effects.
Moisturizer Texture Enhancer Antioxidant Preservative Chelating Agent
Sodium Cocoyl Glutamate GOOD
To gently cleanse skin and hair, produce a rich lather, and maintain moisture balance without causing irritation.
Moisturizer Emollient Cleansing Agent
Benzyl Alcohol GOOD
A naturally-occurring aromatic-alcohol preservative and solvent for broad-spectrum protection.
Preservative Solvent
Caprylic Acid GOOD
A coconut-derived medium-chain fatty acid used as an emollient, co-emulsifier and antimicrobial support.
Emollient Cleansing Agent
Xylitol GOOD
Increase water content in the stratum corneum/scalp and support barrier integrity through humectancy and NMF-linked pathways.
Hydrator Moisturizer Soother Anti-Inflammatory Agent Microbiome Balance Agent Barrier Support
Polyglyceryl-6 Oleate NOT RATED
Citric Acid GOOD
Acts mainly as a pH adjuster and buffer and as a chelating agent that protects formula stability and preservation; at higher leave-on levels it also serves as a mild exfoliating AHA.
Chelating Agent Exfoliant
Glyceryl Caprylate GOOD
To soften skin or hair surfaces, improve sensory feel and assist formulation stability via emollient, texture and antimicrobial-support functions.
Moisturizer Emollient Texture Enhancer Conditioner Emulsifier Preservative
Sodium Alginate GOOD
To enhance product texture, stabilize emulsions, and provide moisturizing and soothing effects to skin and hair.
Hydrator Texture Enhancer Conditioner Soother Barrier Support Emulsifier
Annatto NOT RATED
Sodium Surfactin NOT RATED
Gardenia Florida Fruit Extract GOOD
To protect skin from oxidative stress, calm inflammation, and improve appearance of skin tone and texture.
Antioxidant Soother Anti-Inflammatory Agent Tone Evener
Tocopherol (Vitamin E) GREAT
To provide antioxidant protection, moisturize and condition the skin and hair, support the skin’s barrier function, soothe irritation, and protect against environmental damage.
Moisturizer Emollient Conditioner Antioxidant Soother Barrier Support Anti-Aging Agent
Betaine GOOD
A naturally-derived osmolyte humectant that hydrates, soothes and improves the mildness of cleansers.
Hydrator Soother
Guar Hydroxypropyltrimonium Chloride GREAT
To smooth and condition hair and skin, reduce static and frizz, enhance viscosity, and improve sensory experience in liquid formulations.
Texture Enhancer Conditioner Anti-Frizz Agent
Carrageenan Gum GOOD
To thicken and stabilize emulsions, form flexible films that lock in moisture, and provide viscosity and slip to skin‑care and hair‑care formulations.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Antioxidant Anti-Inflammatory Agent Barrier Support Emulsifier
Citrus Junos Fruit Extract NOT RATED
Humulus Lupulus (Hops) Extract NOT RATED
Porphyridium Cruentum Extract NOT RATED
Tamarindus Indica Extract NOT RATED
Tremella Fuciformis Sporocarp Extract NOT RATED
Sodium Benzoate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations from yeast, mold, and bacterial spoilage. Its activity is pH-dependent and strongest in acidic systems (optimal below roughly pH 5), so it is used in low-pH products and frequently paired with potassium sorbate for broader, more robust preservation.
Preservative
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for BREAD BEAUTY SUPPLY are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for BREAD BEAUTY SUPPLY are not publicly disclosed.

BREAD BEAUTY SUPPLY has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Made in USA
Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.