New Product Launch Options
FOR NEW AND EMERGING BRANDS
Launching a Beauty or Personal Care brand with FormuNova
If you’re here reading this page, you are likely looking into options to launch a new product for your brand, or this may be your very first product launch for a completely new brand.
You are in the right place. We have helped thousands of entrepreneurs take this jump. We have a team of experts ready to guide each step of the way and a process designed entirely to help new entrepreneurs take their first steps.
FormuNova offers Custom Formulation, Manufacturing, Private Label and many other related services for Beauty, Personal Care, and Pet Supply brands from all over the world.
In this guide, we will provide an overview of the new product launch options we offer for new and early-stage or emerging brands.
What is the right choice for me?
1
Private Label
Choose your next product launch options from a catalog that was designed for your brand’s growth.
Who It’s For
✔️ New and emerging brands looking for innovative Beauty & Personal Care formulas that are ready to launch.
✔️ Marketing-oriented entrepreneurs that can take innovative formulations to market and scale.
✔️ Beauty Brand owners looking for scalable, US-made formulations to boost their brand.
Minimum Budget to Plan For
Samples: $50~$150
Inventory: $1,500~$10,000
Logistics: $500~$1,000
Total Minimum Budget*: $2,000~$10,000
2
Custom Formulation
Work with our Research & Develop team to create a custom product, tailored to your specific goals.
Who It’s For
✔️ New and emerging brands that need help bringing a very specific and unique product concept to life.
✔️ Visionary launches with a very specific formulation goal looking for scalable manufacturing.
✔️ New and emerging brands looking to scale their existing formulation.
Minimum Budget to Plan For
Formulation: $9,800
Inventory: $10,000~$20,000
Logistics: $1,000~$2,000
Total Minimum Budget*: $20,000~$30,000
*Includes only costs associated with R&D and product inventory. Your launch plan should also account for marketing and fulfillment costs.
Questions we heard from other brand builders
Frequently Asked Questions
Private Label: While the absolute minimum budget is around $2,000, most launches require $5,000 to $10,000 at minimum. A more competitive small private label launch typically falls in the $10,000 to $30,000 range, not including marketing and fulfillment costs.
New brands launches with Custom Formulation: If your brand launch strategy requires a fully custom product from the start, expect around $10,000 for R&D and sampling. Production typically requires an additional $10,000 to $20,000. A more competitive small custom launch typically falls in the $30,000 to $50,000 range, not including marketing and fulfillment costs.
Still in the ideation phase: If you’re not ready to commit to this level of investment, start with Design Services. We help define your brand identity, including logo, packaging, and visual direction, so you can move forward with clarity.
You can customize the labels with custom branding and your logo, all included in our base Private Label prices and you can explore further packaging customization options.
If your launch plan requires a unique formulation, either created entirely from scratch by us, or onboarding your existing concept or pre-existing formulation, the first step is our Custom Formulation route.
Yes. Our Custom Formulation route is the first step to manufacturing any custom formulation.
Even an existing formulation needs to be reviewed and onboarded.
During this initial project we will review manufacturing scalability, supply chain reliability, compliance with regulations, safety analysis, stability analysis and multiple other crucial steps that cannot be skipped.
Custom Formulation: MOQ 500 units (after the Custom Formulation or Custom Packaging project is completed)
Private Label Formulas: MOQ 140 units
Our typical manufacturing lead time varies from 4 to 6 weeks for Private Label products and 6 to 12 weeks for custom products (after the Custom Formulation or Custom Packaging initial project is completed, varying based on product category, time of year and packaging and ingredient selection).
