The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Supercloud Body Serum⁺ | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Supercloud Body Serum⁺ by iota. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern body serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and iota.

Full Ingredient List

Water, Isoamyl Laurate, Glycerin, Propanediol, Dicaprylyl Carbonate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Squalane, Niacinamide, Mandelic Acid, Maltobionic Acid, Polyglyceryl-10 Stearate, Cichorium Intybus (Chicory) Root Extract, Citrus Junos (Yuzu) Peel Oil, Hydroxyacetophenone, Sodium Hyaluronate, Copper Tripeptide-1, Chondrus Crispus (Red Algae) Extract, 1,2-Hexanediol, Helianthus Annuus (Sunflower) Seed Oil, Sodium Hydroxide, Sucrose Stearate, Aloe Barbadensis Leaf Juice, Ascorbyl Glucoside, Ceramide EOP, Ceramide NP, Ceramide AP, Behenic Acid, Caprylhydroxamic Acid, Glyceryl Caprylate, Polyglyceryl-6 Behenate, Lactic Acid, Ectoin, Mica, Tin Oxide, Titanium Dioxide, Indigofera Tinctoria (Indigo) Leaf Extract

Formulation Deep Dive

The iota Supercloud Body Serum+ is formulated as a high-performance, water-based active treatment designed to bridge the gap between body care and face-grade dermatology. The base utilizes a sophisticated humectant-to-ester ratio, pairing Glycerin and Propanediol with lightweight plant-based emollients like Isoamyl Laurate and Squalane to achieve a "cloud-like" skin feel that ensures rapid absorption without residual tackiness. Its active performance is driven by a synergistic blend of Niacinamide (Vitamin B3) for barrier support and Mandelic and Lactic Acids for gentle enzymatic resurfacing, while Copper Tripeptide-1 and a multi-chain Ceramide complex (Ceramide EOP, NP, AP) work to stimulate the extracellular matrix and restore lipid integrity. The emulsion is stabilized by a robust Ammonium Acryloyldimethyltaurate/VP Copolymer network, providing a unique gel-serum viscosity that remains stable across the formula’s acidic pH range, and is preserved via a clean-label system featuring Hydroxyacetophenone and Caprylhydroxamic Acid.

Formula Structure Overview

This formula has a 69% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as barrier support, moisturizer, emollient, and conditioner ingredients.

Reviewed Ingredient Coverage
69%
Matched Ingredients
25

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Isoamyl Laurate GOOD
Soften and condition skin or hair; improve spreadability and dissolve actives without greasiness.
Emollient Texture Enhancer Conditioner Solvent
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Propanediol GREAT
Improve hydration, solubilize actives, enhance texture and absorption, support barrier function.
Hydrator Emollient Barrier Support Solvent
Dicaprylyl Carbonate GOOD
A light, dry-touch emollient carbonate that also solubilizes UV filters and lipophilic actives.
Emollient Solvent
Flocare SK™ GOOD
To provide immediate viscosity, emulsion stabilization, and cationic conditioning through cold-process formulation.
Texture Enhancer Conditioner Anti-Frizz Agent Emulsifier
Squalane Oil GREAT
To provide moisturization and enhance the skin and hair's barrier function.
Moisturizer Emollient Texture Enhancer Antioxidant Barrier Support
Niacinamide GREAT
To enhance skin and scalp health by improving barrier function, reducing inflammation, and providing antioxidant protection.
Hydrator Moisturizer Antioxidant Strengthener Anti-Inflammatory Agent Barrier Support Oil Control Agent Tone Evener Anti-Aging Agent
Mandelic Acid GREAT
Gently exfoliates the skin to improve texture, reduce acne, and diminish signs of aging.
Exfoliant Tone Evener Anti-Aging Agent
Maltobionic Acid NOT RATED
Polyglyceryl-10 Stearate NOT RATED
Cichorium Intybus (Chicory) Root Extract NOT RATED
Citrus Junos (Yuzu) Peel Oil NOT RATED
Hydroxyacetophenone GOOD
A multifunctional antioxidant and soothing agent that also supports preservation and stability.
Antioxidant Soother
Sodium Hyaluronate GREAT
To attract and retain moisture within skin and hair-care formulations, improve product texture and spread, fortify barrier integrity and deliver a smoothing, plumping effect.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent
GHK-Cu GREAT
To stimulate collagen production, enhance skin elasticity, reduce signs of aging, and promote hair growth.
Antioxidant Strengthener Anti-Inflammatory Agent Barrier Support Tone Evener Anti-Aging Agent Blood Flow Modulator
Carrageenan Gum GOOD
To thicken and stabilize emulsions, form flexible films that lock in moisture, and provide viscosity and slip to skin‑care and hair‑care formulations.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Antioxidant Anti-Inflammatory Agent Barrier Support Emulsifier
1,2-Hexanediol GOOD
A multifunctional glycol used as a humectant and preservative booster with mild antimicrobial activity.
Hydrator Preservative
Helianthus annuus (Sunflower) Seed Oil GREAT
To reinforce skin barrier function, deliver lightweight hydration, and protect against oxidative stress—while improving texture and ease of application.
Moisturizer Emollient Texture Enhancer Antioxidant Soother Barrier Support
Sodium Hydroxide GOOD
A strong alkali used at trace levels as a pH adjuster — to neutralize acids, set a formula’s target pH and activate gelling agents such as carbomer.
Sucrose Stearate NOT RATED
Aloe barbadensis (Aloe Vera) Juice GOOD
Deliver humectant hydration and soothing benefits as a stabilized aqueous phase that supports comfortable skin and manageable hair.
Hydrator Moisturizer Conditioner Antioxidant Soother Barrier Support Solvent
Ascorbyl Glucoside NOT RATED
Ceramide EOP GREAT
To restore and maintain the skin and hair's natural barrier, enhancing hydration and resilience.
Moisturizer Emollient Conditioner Strengthener Barrier Support Anti-Aging Agent
Ceramide NP GREAT
To restore and maintain the skin's natural barrier, enhance hydration, and improve hair strength and resilience.
Moisturizer Emollient Strengthener Soother Anti-Inflammatory Agent Barrier Support
Ceramide AP GREAT
To reinforce the skin's barrier function, enhance hydration, and improve skin texture.
Moisturizer Emollient Texture Enhancer Soother Barrier Support Anti-Aging Agent
Behenic Acid NOT RATED
Caprylhydroxamic Acid GOOD
A coconut-derived chelating agent and preservation booster effective at near-neutral pH.
Chelating Agent Preservative
Glyceryl Caprylate GOOD
To soften skin or hair surfaces, improve sensory feel and assist formulation stability via emollient, texture and antimicrobial-support functions.
Moisturizer Emollient Texture Enhancer Conditioner Emulsifier Preservative
Polyglyceryl-6 Behenate NOT RATED
Lactic Acid GREAT
Exfoliate dead cells, hydrate, and adjust pH to enhance skin renewal and hair strength.
Hydrator Moisturizer Exfoliant Microbiome Balance Agent Tone Evener Anti-Aging Agent
Ectoin NOT RATED
Mica GOOD
To provide light reflection, luminosity, and color enhancement in skincare and cosmetic products.
Texture Enhancer Tone Evener
Tin Oxide NOT RATED
Titanium Dioxide GREAT
Provides broad-spectrum UV protection and enhances product opacity.
Texture Enhancer Barrier Support Tone Evener UV Protector
Indigofera Tinctoria (Indigo) Leaf Extract NOT RATED
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for iota are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for iota are not publicly disclosed.

iota has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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