Expert Manufacturing for Beauty and Personal Care Brands

It depends on your stage and your launch goals:

Established brands: If you’re already selling consistently, reach out to discuss a tailored launch plan and budget aligned with your growth goals.

Private Label: While the absolute minimum budget is around $2,000, most launches require $5,000 to $10,000 at minimum. A more competitive small private label launch typically falls in the $10,000 to $30,000 range, not including marketing and fulfillment costs.

New brands launches with custom formulation: If your brand launch strategy requires a fully custom product from the start, expect around $10,000 for R&D and sampling. Production typically requires an additional $10,000 to $20,000. A more competitive small custom launch typically falls in the $30,000 to $50,000 range, not including marketing and fulfillment costs.

Our typical manufacturing lead time varies from 4 to 6 weeks for Private Label offerings and 6 to 12 weeks for custom manufacturing, depending on product category, time of year and packaging and ingredient selection.

For recurring production (1,000+ units per week), we optimize operations to maintain 4 to 8 weeks of rolling inventory after onboarding.

All our products are manufactured right here in the United States. Our FDA-registered, GMP-certified facility is located just outside of Atlanta, GA. We adhere to stringent quality standards, certified by NSF, while ensuring fast lead times, transparent processes, and a product you can trust.

MOQ 3,000 units – Full Custom Development

For established brands ready to own a one-of-a-kind product. We can transfer or improve your existing formula, reverse engineer a benchmark, or develop a completely new custom formulation based on your goals. Minimums may be higher depending on ingredient and packaging goals. Learn more.

MOQ 500 units – Customize Our Base Formulas

For early-stage brands with some traction in the market, you can start with one of our proven bases and make it yours with custom packaging.

MOQ 140 units – Private Label Launch

The fastest path to market for brands of all sizes and pre-launch brands. Launch in weeks with ready-to-go formulations branded with your logo and labels. Learn more.

Tech Transfer / Recurring Production Schedule
Enterprise-grade manufacturing access, without enterprise-level volume barriers. Structured tech transfer with recurring production starting at ~1,000 units per week. Learn more.

Most manufacturers focus on scaling their own private label formulas. We focus on scaling your brand.

• Built to launch and scale differentiated brands: With in-house R&D, a dedicated Sample Lab, and a highly flexible production setup, we move brands from idea to market fast. Whether starting from our evergreen private label catalog or scaling into full custom, we provide the infrastructure, speed, and supply chain reliability needed to build a unique, competitive product line.
• Growth partnership: Our team understands what it takes to succeed in ecommerce and retail, supporting you beyond production as you scale.
• Total compliance handled: FDA-registered, GMP-certified U.S.-based facility with full retail-ready compliance support.
• Full-stack partner: Packaging, labeling, and logistics handled end-to-end so you can stay focused on sales and growth.

FormuNova is a manufacturing partner for brands ready to scale.

We help brands move from idea to scale. That means:

• Ready-to-launch products with Private Label formulas branded for you.
• Customized formulations by adapting proven bases to your vision.
• Full product development for unique formulas built from scratch by our in-house R&D and Sample Lab team.

Alongside formulation and manufacturing, we can handle packaging sourcing, compliance, fulfillment (3PL), design and inventory management services, so you and your team can focus 100% on growing your brand.