Trusted Manufacturing for Beauty, Personal Care and Wellness Brands

A few different types of cosmetic products arranged on a white background, all with a custom label on them

GMP-certified US manufacturing for brands that value quality, compliance, and scale.

Fastest path to market and lowest MOQ & lead times

Unique formulations designed specifically for your brand

Unique formulations designed specifically for your brand

Fastest path to market and lowest MOQ & lead times

A few different types of cosmetic products arranged on a white background, all with a custom label on them
Made in USA
Made in USA
a person wearing lab gloves holding an unlabeled bottle of cosmetic in a clean room environment

The Launchpad for Your Brand

Explore beauty and personal care private label offerings, packaging options, and ingredient insights to power your next launch.

Not sure where to start?

Reach out and tell us about your product launch or manufacturing goals.

Why Choose FormuNova?

GMP Certified
Certified by NSF
Flexible MOQ Options
Step 1 - Share your Vision

Step 1

Share Your Vision

Reach out and tell us about your product goals and vision. We’ll review your needs and outline the best path forward.

Samples and Concept

Step 2

Concept & Sample

Depending on your project goals, you’ll either choose from proven formulas or work with our R&D team to create something custom.

In every case, you’ll get samples to test first-hand.

Design Stage

Step 3

Design & Approve

Finalize your labels and packaging with our support.

We ensure everything is compliant, on-brand, and ready for production.

Manufacture at Scale

Step 4

Manufacture at Scale

Once approved, we manufacture your order in our FDA-registered, GMP-certified facility and deliver finished products you can take to market.

Pipette with sample of cosmetic product in petri dish on blue background, selective focus.

Top brands trust FormuNova to deliver products that perform, comply, and win in the market.

With certified U.S. manufacturing and a dependable supply chain, we provide the scale and certainty ambitious brands demand.

Frequently Asked Questions

Our typical manufacturing lead time varies from 4 to 6 weeks for Private Label offerings and 6 to 12 weeks for custom formulation, depending on product category, time of year and packaging and ingredient selection.

For recurring production (1,000+ units per week), we optimize operations to maintain 4 to 8 weeks of rolling inventory after onboarding.

All our products are manufactured right here in the United States. Our FDA-registered, GMP-certified facility is located just outside of Atlanta, GA. We adhere to stringent quality standards, certified by NSF, while ensuring fast lead times, transparent processes, and a product you can trust.

MOQ 3,000 units – Full Custom Development

For established brands ready to own a one-of-a-kind product. We can transfer or improve your existing formula, reverse engineer a benchmark, or develop a completely new custom formulation based on your goals. Minimums may be higher depending on ingredient and packaging goals. Learn more.

MOQ 500 units – Customize Our Base Formulas

For early-stage brands with some traction in the market, you can start with one of our proven bases and make it yours with custom packaging. Ingredient customization available for some product categories. Initial set up costs apply.

MOQ 140 units – Private Label Launch

The fastest path to market for brands of all sizes and pre-launch brands. Launch in weeks with ready-to-go formulations branded with your logo and labels. Learn more.

Tech Transfer / Recurring Production Schedule
Enterprise-grade manufacturing access, without enterprise-level volume barriers. Structured tech transfer with recurring production starting at ~1,000 units per week (product dependent). Learn more.

Most manufacturers focus on scaling their own private label formulas. We focus on scaling your brand.

  • Built to launch and scale differentiated brands: With in-house R&D, a dedicated Sample Lab, and a highly flexible production setup, we move brands from idea to market fast. Whether starting with private label or scaling into full custom, we provide the infrastructure, speed, and supply chain reliability needed to build a unique, competitive product line.

  • Growth partnership:Our team understands what it takes to succeed in ecommerce and retail, supporting you beyond production as you scale.
  • Total compliance handled: FDA-registered, GMP-certified U.S.-based facility with full retail-ready compliance support.

  • Full-stack partner: Packaging, labeling, and logistics handled end-to-end so you can stay focused on sales and growth.

FormuNova is a manufacturing partner built for scale.

We help brands move from idea to scale. That means:

  • Ready-to-launch products with Private Label formulas branded for you.

  • Customized formulations by adapting proven bases to your vision.

  • Full product development for unique formulas built from scratch by our in-house R&D and Sample Lab team.

Alongside formulation and manufacturing, we can handle packaging sourcing, compliance, fulfillment (3PL), design and inventory management services, so you and your team can focus 100% on growing your brand.

Yes, samples are a critical part of the process, for Private Label, Custom Manufacturing and Custom Formulation.

Yes. We can work with your design team or handle the design of labels and primary packaging components for you. Our comprehensive services include the procurement of labels and packaging components tailored to your project goals. Learn more.

Reach out with your project information, and we’ll provide a tailored assessment for your project.

Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.