The Beauty & Personal Care Brand Builder Series · The Shelf Test

Your next product, next to the ones they already buy.

One FormuNova formula. Two brands your customers already trust. Every ingredient, read the same way. When the formula holds up, the rest is a label, a run, and a reorder.

How we read a label

Every shelf test puts one formula from the FormuNova catalog next to two products that already sell in the same category, and reads all three labels the same way.

Each ingredient is rated against the FormuNova ingredient library, the same reference our formulation team works from. Above the 1% line, where an active sits in the list tells you how much of it is there, so we show the position. Where the market leaders do something well, the piece says so. And because these are cosmetics, we compare what the labels list, not what the products do.

The formula in the third position exists today, in our facility in Stone Mountain, Georgia. Every piece ends with what it takes to launch it under your brand.

When one of these fits your plan.

Order samples and hold all three bottles before you decide anything else. The price table comes by volume, so you know your unit economics before you spend anything on design.

Order samplesGet Price Table

Product names and images belong to their respective brands and are used for identification only. This collection is not intended to imply an association between FormuNova and any brand featured. Each piece compares published ingredient lists and FormuNova’s library ratings of individual ingredients; it makes no claim about the performance of any finished product.

The Beauty & Personal Care Brand Builder Series · FormuNova
Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.