The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Peptide Strength Lash & Brow Serum | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Peptide Strength Lash & Brow Serum by Makeup Revolution. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern lash & brow serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Makeup Revolution.

Full Ingredient List

Aqua (Water, Eau), Glycerin, Phenoxyethanol, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Propanediol, Sodium Hyaluronate Crosspolymer, Panthenol, Carbomer, Hydrolyzed Wheat Protein/PVP Crosspolymer, Sodium Hydroxide, Ethylhexylglycerin, Disodium EDTA, Tocopherol, Alcohol, Camellia Sinensis (Green Tea) Leaf Extract, Pentylene Glycol, Polygonum Bistorta Root Extract, Biotinoyl Tripeptide-1, Centella Asiatica Extract, Myristoyl Hexapeptide-16, Myristoyl Pentapeptide-17, Myristoyl Tetrapeptide-12, Myrothamnus Flabellifolia Leaf/Stem Extract, Potassium Sorbate, Biotin, Sodium Benzoate, Pantolactone, EDTA

Formulation Deep Dive

Makeup Revolution’s Peptide Strength Lash & Brow Serum is formulated as a high-performance aqueous treatment designed to fortify and enhance hair density at the follicle level. The carrier system utilizes a blend of glycerin, butylene glycol, and propanediol to facilitate deep penetration of actives while ensuring a lightweight, non-greasy finish suitable for the delicate eye area. The formulation strategy centers on a multi-peptide complex, including Biotinoyl Tripeptide-1, Myristoyl Hexapeptide-16, and Myristoyl Pentapeptide-17, which work synergistically to stimulate keratin synthesis and improve hair anchoring. These actives are supported by Sodium Hyaluronate Crosspolymer for sustained hydration and Camellia Sinensis (Green Tea) Leaf Extract for antioxidant protection against environmental stressors. The system is stabilized with Carbomer to achieve optimal viscosity for precision application and utilizes a preservative blend of Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, and Sodium Benzoate to ensure long-term formula integrity.

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Phenoxyethanol GOOD
A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.
Preservative
Butylene Glycol GOOD
To hydrate and condition skin and hair, enhance the absorption of active ingredients, and improve product texture and stability.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Solvent Preservative
PEG-40 Hydrogenated Castor Oil GOOD
To facilitate the formation of stable emulsions and sols, improve mixing of oil and water phases, and enhance texture and performance of skincare and haircare formulas.
Texture Enhancer Cleansing Agent Emulsifier Solvent
Propanediol GREAT
Improve hydration, solubilize actives, enhance texture and absorption, support barrier function.
Hydrator Emollient Barrier Support Solvent
Hyaluronic Acid Crosspolymer GREAT
Provide deep and sustained hydration; enhance skin barrier function; improve skin texture and elasticity.
Hydrator Moisturizer Texture Enhancer Barrier Support Anti-Aging Agent
Panthenol GREAT
To hydrate and condition skin and hair, enhance barrier function, and provide anti-inflammatory benefits.
Hydrator Moisturizer Emollient Conditioner Strengthener Soother Anti-Inflammatory Agent Barrier Support Emulsifier
Carbomer GOOD
High-efficiency gel former and viscosity builder that stabilizes emulsions and suspends actives/pigments.
Texture Enhancer Cleansing Agent Emulsifier
Hydrolyzed Wheat Protein GOOD
To enhance moisture retention, improve skin and hair texture, and strengthen hair fibers.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Strengthener Soother Anti-Inflammatory Agent Barrier Support Tone Evener Anti-Aging Agent
Sodium Hydroxide GOOD
A strong alkali used at trace levels as a pH adjuster — to neutralize acids, set a formula’s target pH and activate gelling agents such as carbomer.
Ethylhexylglycerin GOOD
A multifunctional additive that boosts preservative efficacy, provides deodorant activity, and conditions skin with a light, non-greasy feel.
Preservative Microbiome Balance Agent
Disodium EDTA GOOD
To bind and deactivate metal ions, ensuring formula stability, consistency, and enhanced sensory and preservative performance in both skincare and haircare products.
Texture Enhancer Cleansing Agent Emulsifier Preservative Chelating Agent
Tocopherol (Vitamin E) GREAT
To provide antioxidant protection, moisturize and condition the skin and hair, support the skin’s barrier function, soothe irritation, and protect against environmental damage.
Moisturizer Emollient Conditioner Antioxidant Soother Barrier Support Anti-Aging Agent
Alcohol GOOD
A fast-evaporating cosmetic alcohol (undenatured ethanol) used as a solvent, astringent and quick-dry base; note the “Alcohol” vs. “Alcohol Denat.”/SD Alcohol 40-B distinction for US markets.
Solvent Astringent
Camellia Sinensis (Green Tea) Leaf Extract GREAT
Deliver catechin-based antioxidant and anti-inflammatory benefits to support photoprotection, calm irritation, and help normalize excess sebum.
Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support Oil Control Agent Anti-Aging Agent UV Protector
Pentylene Glycol GREAT
To elevate cosmetic formulations by delivering efficient hydration, actives solubilization, enhanced texture, and supplemental antimicrobial support—thereby improving both performance and sensory quality.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Solvent Preservative
Polygonum Bistorta Root Extract NOT RATED
Biotinoyl Tripeptide-1 GOOD
A biotin-conjugated tripeptide used to support the appearance of stronger, fuller, healthier hair.
Strengthener Conditioner
Centella Asiatica (Gotu Kola) Extract GREAT
Stimulates collagen synthesis, fortifies the skin barrier, reduces inflammation and oxidative stress, enhances tissue remodeling, and promotes scalp microcirculation for hair follicle support.
Hydrator Antioxidant Strengthener Anti-Inflammatory Agent Barrier Support Anti-Aging Agent Blood Flow Modulator
Myristoyl Hexapeptide-16 NOT RATED
Myristoyl pentapeptide-17 GREAT
Stimulates keratin gene expression to promote hair follicle proliferation and fortification, while enhancing skin barrier integrity and reducing inflammation.
Strengthener Soother Anti-Inflammatory Agent Microbiome Balance Agent Barrier Support Anti-Aging Agent
Myristoyl Tetrapeptide-12 NOT RATED
Myrothamnus Flabellifolia Leaf/Stem Extract NOT RATED
Potassium Sorbate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations primarily against yeasts and molds, with weaker activity against bacteria. Its activity is pH-dependent and strongest in acidic systems (effective below roughly pH 6, optimal near pH 4.4), so it is used in low-pH products and is commonly paired with a second preservative such as sodium benzoate for broad-spectrum coverage.
Preservative
Biotin GOOD
Enhance skin and hair health by supporting keratin structure and improving hydration.
Hydrator Conditioner Strengthener Barrier Support Anti-Aging Agent
Sodium Benzoate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations from yeast, mold, and bacterial spoilage. Its activity is pH-dependent and strongest in acidic systems (optimal below roughly pH 5), so it is used in low-pH products and frequently paired with potassium sorbate for broader, more robust preservation.
Preservative
Pantolactone NOT RATED
EDTA NOT RATED
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Makeup Revolution are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Makeup Revolution are not publicly disclosed.

Makeup Revolution has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Made in USA
Made in USA
Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.