The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Elastic Skin | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Elastic Skin by INNBEAUTY PROJECT. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern face serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and INNBEAUTY PROJECT.

Full Ingredient List

Water, Butylene Glycol, Glycerin, Caprylic/Capric Triglyceride, Squalane, Diheptyl Succinate, Pentylene Glycol, 1,2-Hexanediol, Helianthus Annuus (Sunflower) Seed Oil, Dioscorea Villosa (Wild Yam) Root Extract, Copper Tripeptide-1, Oligopeptide-1, Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-76, Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-47, Acetyl SH-Hexapeptide-5 Amide Acetate, Ceramide NP, Niacinamide, Centella Asiatica Extract, Beta-Glucan, Sodium Hyaluronate, Haematococcus Pluvialis Extract, Hydrolyzed Haematococcus Pluvialis Extract, Sodium PCA, Ananas Sativus (Pineapple) Fruit Extract, Panthenol, Allantoin, Betaine, Bisabolol, Zinc PCA, C12-20 Alkyl Glucoside, C14-22 Alcohols, Sodium Polyacrylate, Capryloyl Glycerin/Sebacic Acid Copolymer, Carbomer, Sorbitan Olivate, Cellulose Gum, Hydrogenated Lecithin, Cetearyl Olivate, Mannitol, Phosphatidylcholine, Cetyl Alcohol, Decyl Glucoside, Dipotassium Phosphate, Propanediol, Sodium Chloride, Sodium Hydroxide, Sodium Phytate, Tocopherol, Xanthan Gum, Potassium Phosphate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ethylhexylglycerin, Hydroxyacetophenone

Formulation Deep Dive

Elastic Skin by INNBEAUTY PROJECT is a high-performance, water-based anti-aging serum designed to improve skin elasticity and density through advanced peptide technology. The base utilizes a sophisticated emulsion system of Squalane and Caprylic/Capric Triglyceride supported by humectants like Butylene Glycol and Glycerin to provide a cushiony, skin-identical lipid profile without heaviness. Active performance is driven by a synergistic peptide complex, including Copper Tripeptide-1 for dermal remodeling and bio-retinoid alternatives like Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-76, which work alongside Niacinamide (Vitamin B3) and Ceramide NP to reinforce the skin barrier and target fine lines. The formula is stabilized with a robust polymer network of Sodium Polyacrylate and Xanthan Gum, while the preservation strategy relies on a blend of Phenoxyethanol, Ethylhexylglycerin, and Hydroxyacetophenone for broad-spectrum microbial control.

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Butylene Glycol GOOD
To hydrate and condition skin and hair, enhance the absorption of active ingredients, and improve product texture and stability.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Solvent Preservative
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Caprylic/Capric triglyceride GREAT
To provide emollient and moisturizing benefits, enhance product texture, and stabilize formulations.
Moisturizer Emollient Texture Enhancer Conditioner Anti-Frizz Agent Antioxidant Barrier Support Emulsifier Solvent
Squalane Oil GREAT
To provide moisturization and enhance the skin and hair's barrier function.
Moisturizer Emollient Texture Enhancer Antioxidant Barrier Support
Diheptyl Succinate NOT RATED
Pentylene Glycol GREAT
To elevate cosmetic formulations by delivering efficient hydration, actives solubilization, enhanced texture, and supplemental antimicrobial support—thereby improving both performance and sensory quality.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Solvent Preservative
1,2-Hexanediol GOOD
A multifunctional glycol used as a humectant and preservative booster with mild antimicrobial activity.
Hydrator Preservative
Helianthus annuus (Sunflower) Seed Oil GREAT
To reinforce skin barrier function, deliver lightweight hydration, and protect against oxidative stress—while improving texture and ease of application.
Moisturizer Emollient Texture Enhancer Antioxidant Soother Barrier Support
Dioscorea Villosa (Wild Yam) Root Extract NOT RATED
GHK-Cu GREAT
To stimulate collagen production, enhance skin elasticity, reduce signs of aging, and promote hair growth.
Antioxidant Strengthener Anti-Inflammatory Agent Barrier Support Tone Evener Anti-Aging Agent Blood Flow Modulator
SH-Oligopeptide-1 GOOD
A signal peptide used to support smoother, firmer, renewed-looking skin.
Anti-Aging Agent Conditioner
Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-76 NOT RATED
Nicotiana Benthamiana Hexapeptide-40 SH-Polypeptide-47 NOT RATED
Acetyl SH-Hexapeptide-5 Amide Acetate NOT RATED
Ceramide NP GREAT
To restore and maintain the skin's natural barrier, enhance hydration, and improve hair strength and resilience.
Moisturizer Emollient Strengthener Soother Anti-Inflammatory Agent Barrier Support
Niacinamide GREAT
To enhance skin and scalp health by improving barrier function, reducing inflammation, and providing antioxidant protection.
Hydrator Moisturizer Antioxidant Strengthener Anti-Inflammatory Agent Barrier Support Oil Control Agent Tone Evener Anti-Aging Agent
Centella Asiatica (Gotu Kola) Extract GREAT
Stimulates collagen synthesis, fortifies the skin barrier, reduces inflammation and oxidative stress, enhances tissue remodeling, and promotes scalp microcirculation for hair follicle support.
Hydrator Antioxidant Strengthener Anti-Inflammatory Agent Barrier Support Anti-Aging Agent Blood Flow Modulator
FSS REISHI BETA GLUCAN PF GOOD
To support skin barrier integrity, provide deep hydration, reduce inflammation, and protect against oxidative stress.
Hydrator Moisturizer Antioxidant Soother Anti-Inflammatory Agent Barrier Support Anti-Aging Agent
Sodium Hyaluronate GREAT
To attract and retain moisture within skin and hair-care formulations, improve product texture and spread, fortify barrier integrity and deliver a smoothing, plumping effect.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent
Haematococcus Pluvialis (Astaxanthin) Oil GREAT
Oil-soluble carotenoid antioxidant to quench ROS, calm irritation, and support photo-exposed skin and scalp.
Emollient Antioxidant Soother Anti-Inflammatory Agent Barrier Support UV Protector
Hydrolyzed Haematococcus Pluvialis Extract NOT RATED
Sodium PCA GREAT
Sodium PCA provides intense hydration, supports skin and scalp barrier function, and conditions hair to enhance manageability.
Hydrator Moisturizer Conditioner Anti-Frizz Agent Barrier Support Anti-Aging Agent
Ananas Sativus (Pineapple) Fruit Extract GOOD
A naturally derived pineapple fruit extract rich in antioxidants and vitamins, used to refresh, condition and support bright, healthy-looking skin.
Exfoliant Antioxidant
Panthenol GREAT
To hydrate and condition skin and hair, enhance barrier function, and provide anti-inflammatory benefits.
Hydrator Moisturizer Emollient Conditioner Strengthener Soother Anti-Inflammatory Agent Barrier Support Emulsifier
Allantoin GREAT
Exfoliates skin or scalp; reduces redness; controls oiliness; promotes cell regeneration
Moisturizer Exfoliant Soother
Betaine GOOD
A naturally-derived osmolyte humectant that hydrates, soothes and improves the mildness of cleansers.
Hydrator Soother
Bisabolol GREAT
To soothe and protect the skin and scalp by reducing inflammation and oxidative stress.
Antioxidant Strengthener Soother Anti-Inflammatory Agent Microbiome Balance Agent Barrier Support
Zinc PCA GOOD
The zinc salt of the NMF humectant PCA, used to support the look of balanced oil, refined pores and hydrated skin.
Oil Control Agent Hydrator
C12-20 Alkyl Glucoside GOOD
A natural, sugar-derived alkyl-glucoside O/W emulsifier for gentle, liquid-crystal creams.
Emulsifier
C14-22 Alcohols GOOD
A plant-derived fatty-alcohol blend used as a natural co-emulsifier and texturizer.
Emulsifier Texture Enhancer
Sodium Polyacrylate NOT RATED
Capryloyl Glycerin/Sebacic Acid Copolymer NOT RATED
Carbomer GOOD
High-efficiency gel former and viscosity builder that stabilizes emulsions and suspends actives/pigments.
Texture Enhancer Cleansing Agent Emulsifier
Sorbitan Olivate GREAT
Stabilizes oil‑in‑water emulsions with a smooth, luxurious texture, enhances hydration and barrier mimicry, and improves sensory application.
Moisturizer Texture Enhancer Conditioner Soother Barrier Support Emulsifier
Cellulose Gum GOOD
A cellulose-derived polymer (CMC) used as a thickener, binder, suspending agent and stabilizer.
Texture Enhancer
Hydrogenated Lecithin GOOD
A natural, skin-identical phospholipid emulsifier that forms liposomes and supports the barrier feel.
Emulsifier Emollient
Cetearyl Olivate GREAT
To stabilize emulsions, elevate sensorial texture, support skin’s barrier function, and enhance hydration with a luxurious feel.
Moisturizer Texture Enhancer Soother Barrier Support Emulsifier
Mannitol GOOD
A natural sugar alcohol used as a humectant, mild antioxidant and gentle sensory aid.
Hydrator Antioxidant
Phosphatidylcholine NOT RATED
Cetyl Alcohol GREAT
To improve the texture and stability of cosmetic formulations while providing emollient and conditioning benefits to skin and hair.
Emollient Texture Enhancer Conditioner Emulsifier
Decyl Glucoside GOOD
To provide mild yet effective cleansing and foaming in cosmetic formulations while maintaining skin and scalp compatibility.
Texture Enhancer Conditioner Cleansing Agent Microbiome Balance Agent Barrier Support Emulsifier Solvent
Dipotassium Phosphate NOT RATED
Propanediol GREAT
Improve hydration, solubilize actives, enhance texture and absorption, support barrier function.
Hydrator Emollient Barrier Support Solvent
Sodium Chloride GOOD
To manage viscosity, texture, and cohesion in cosmetic emulsions and gels; in scrub formulations, to exfoliate and purify gently.
Texture Enhancer Cleansing Agent Soother Emulsifier
Sodium Hydroxide GOOD
A strong alkali used at trace levels as a pH adjuster — to neutralize acids, set a formula’s target pH and activate gelling agents such as carbomer.
Sodium Phytate GOOD
To bind metal ions that degrade formulations, thereby preserving stability, enhancing clarity, supporting preservative efficacy, and contributing mild hydrating and brightening effects.
Moisturizer Texture Enhancer Antioxidant Preservative Chelating Agent
Tocopherol (Vitamin E) GREAT
To provide antioxidant protection, moisturize and condition the skin and hair, support the skin’s barrier function, soothe irritation, and protect against environmental damage.
Moisturizer Emollient Conditioner Antioxidant Soother Barrier Support Anti-Aging Agent
Xanthan Gum GOOD
Improves formula viscosity and stability, enhances spreadability, supports skin hydration by forming a moisture-retaining film, and smooths hair appearance.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Emulsifier
Potassium Phosphate NOT RATED
Potassium Sorbate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations primarily against yeasts and molds, with weaker activity against bacteria. Its activity is pH-dependent and strongest in acidic systems (effective below roughly pH 6, optimal near pH 4.4), so it is used in low-pH products and is commonly paired with a second preservative such as sodium benzoate for broad-spectrum coverage.
Preservative
Sodium Benzoate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations from yeast, mold, and bacterial spoilage. Its activity is pH-dependent and strongest in acidic systems (optimal below roughly pH 5), so it is used in low-pH products and frequently paired with potassium sorbate for broader, more robust preservation.
Preservative
Euxyl PE 9010™ GOOD
Provide broad‑spectrum antimicrobial protection to prevent bacterial, yeast and mold contamination in cosmetic products.
Microbiome Balance Agent Solvent Preservative
Hydroxyacetophenone GOOD
A multifunctional antioxidant and soothing agent that also supports preservation and stability.
Antioxidant Soother
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for INNBEAUTY PROJECT are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for INNBEAUTY PROJECT are not publicly disclosed.

INNBEAUTY PROJECT has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

Planning your next product launch?

Product Development, Private Label and Custom Formulation

Skin care concept, cosmetic products round drops texture samples such as moisturizer, serum and oil

Researching successful Face Serums for your next product launch?

Ad for Elastic Skin serum: bottle on the right with sections listing targets (elasticity, firmness, wrinkles, dull/dry skin), luxe texture, and reasons you’ll love it; includes non-comedogenic, fragrance-free, hypoallergenic notes and refillable bottle icon.

This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.

Minimal skincare foam cream and serum drop texture

FormuNova is a full-service Beauty & Personal Care formulation and contract manufacturing partner.

Let’s talk about your next product launch.

Made in USA
Made in USA
Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.