Product Review
24-7 Power Swipe™ | Manufacturing and Formulation Insights
This page provides an ingredient-level review of 24-7 Power Swipe™ by TULA. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern eye treatments and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and TULA.
Squalane, Hydrogenated Polyisobutene, Isoamyl Laurate, Polyethylene, Aqua/Water/Eau, Synthetic Wax, Polymethyl Methacrylate, Butylene Glycol, Silica, Glycerin, Lactococcus Ferment Lysate, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyglyceryl-4 Isostearate, Coco-Caprylate/Caprate, Jojoba Esters, Citrullus Vulgaris (Watermelon) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Lactobacillus, Lactobacillus Ferment, Polymnia Sonchifolia Root Juice, Lactic Acid, Alpha-Glucan Oligosaccharide, Proline, Sodium Hyaluronate, Rice Amino Acids, Beta Vulgaris (Beet) Root Extract, Inulin, Caffeine, Theobroma Cacao (Cocoa) Seed Extract, Chenopodium Quinoa Seed Extract, Curcuma Longa (Turmeric) Root Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydrolyzed Soy Protein, Polyglyceryl-3 Polyricinoleate, Helianthus Annuus (Sunflower) Seed Wax, Acacia Decurrens (Green Wattle) Flower Wax, Maltodextrin, Polyglycerin-3, Sodium Lactate, Caesalpinia Spinosa (Tara) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Sorbitan Isostearate, Hydrolyzed Adansonia Digitata Extract, Kappaphycus Alvarezii (Algae) Extract, Tocopheryl Acetate, Xanthan Gum, Sodium Chloride, Disteardimonium Hectorite, Caprylic/Capric Triglyceride, Sodium Phytate, Sodium PCA, Hexylene Glycol, Caprylyl Glycol, 1,2-Hexanediol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate
Formulation Deep Dive
TULA’s 24-7 Power Swipe™ is formulated as a high-performance, emollient-rich eye treatment designed to provide immediate moisture barrier support and long-term epidermal conditioning. The carrier system is a sophisticated anhydrous-feel emulsion utilizing Squalane and Hydrogenated Polyisobutene as primary emollients, balanced with Isoamyl Laurate and Jojoba Esters to ensure a smooth, non-greasy application with a controlled refractive index. The formula’s active efficacy is driven by a prebiotic and probiotic complex including Lactococcus Ferment Lysate and Inulin to support the skin microbiome, paired with Caffeine for microcirculation and Sodium Hyaluronate for multi-depth hydration. Botanical extracts such as Curcuma Longa (Turmeric) Root Extract and Vaccinium Angustifolium (Blueberry) Fruit Extract provide antioxidant protection against environmental stressors. The structural integrity is maintained through a robust wax and polymer network of Polyethylene, Synthetic Wax, and Disteardimonium Hectorite, while the preservation system utilizes a broad-spectrum blend of Phenoxyethanol, Sodium Benzoate, and Potassium Sorbate.
Formula Structure Overview
This formula has a 38% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as moisturizer, barrier support, conditioner, and hydrator ingredients.
Moisturizer
Barrier Support
Conditioner
Ingredient Analysis
About our ratingsThe manufacturing partners for TULA are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.
Exact sales numbers for TULA are not publicly disclosed.
TULA has successfully captured market share by focusing on a successful balance of marketing and formulation.
Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.
At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.
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This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.
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