Product Review
Matcha Hemp Hydrating Cleanser | Manufacturing and Formulation Insights
This page provides an ingredient-level review of Matcha Hemp Hydrating Cleanser by KraveBeauty. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern cleansers and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and KraveBeauty.
Camellia Sinensis (Green Tea) Leaf Water, Water (Aqua/Eau), Glycerin, Dipropylene Glycol, Coco-Betaine, Coco-Glucoside, 1,2-Hexanediol, Butylene Glycol, Caprylic/Capric Triglyceride, Methyl Gluceth-10, Xanthan Gum, Cellulose Gum, Benzyl Glycol, Camellia Sinensis (Black Tea) Leaf Powder, Sodium Polyacrylate, Cannabis Sativa (Hemp) Seed Oil, Citric Acid, Ethylhexylglycerin, Disodium EDTA, Sodium Chloride, Panthenol, Sodium PCA, Camellia Sinensis (Green Tea) Leaf Extract, Avena Sativa (Oat) Kernel Extract
Formulation Deep Dive
KraveBeauty’s Matcha Hemp Hydrating Cleanser is engineered as a low-pH, surfactant-based gel designed to provide a non-stripping, antioxidant-rich cleanse that respects the skin’s acid mantle. The carrier system is built on a concentrated humectant base of Glycerin, Dipropylene Glycol, and Methyl Gluceth-10, which mitigates potential irritation from the primary cleansing agents. The surfactant profile utilizes a mild, synergistic blend of Coco-Betaine and Coco-Glucoside to effectively emulsify lipids without disrupting the stratum corneum. Active performance is driven by a high concentration of Camellia Sinensis (Green Tea) Leaf Water and Powder for potent antioxidant protection, combined with Cannabis Sativa (Hemp) Seed Oil to supply essential fatty acids and Panthenol (Pro-Vitamin B5) for its soothing, humectant properties. The formula’s characteristic jelly texture is stabilized through a polysaccharide network of Xanthan Gum and Cellulose Gum, while the preservation system is managed via a combination of 1,2-Hexanediol, Benzyl Glycol, and Ethylhexylglycerin.
Formula Structure Overview
This formula has a 75% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as conditioner, moisturizer, barrier support, and hydrator ingredients.
Conditioner
Moisturizer
Barrier Support
Ingredient Analysis
About our ratingsThe manufacturing partners for KraveBeauty are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.
Exact sales numbers for KraveBeauty are not publicly disclosed.
KraveBeauty has successfully captured market share by focusing on a successful balance of marketing and formulation.
Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.
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This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.
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