The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Mascarilla de Guava | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Mascarilla de Guava by Ceremonia. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern hair masks and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Ceremonia.

Full Ingredient List

Water/Aqua/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Oryza Sativa (Rice) Bran Oil, Cinnamidopropyltrimonium Chloride, Distearoylethyl Dimonium Chloride, Dioctyldodecyl Dodecanedioate, Psidium Guajava (Guava) Fruit Extract, Psidium Guajava (Guava) Leaf Extract, Agave Tequilana (Tequila Agave) Leaf Extract, Aloe Barbadensis Leaf Powder, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Passiflora Edulis (Maracuja) Seed Oil, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isopropyl Alcohol, Myristyl Myristate, Polyquaternium-10, Quaternium-91, Sodium Gluconate, Sodium Hydroxide, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Parfum (Fragrance), Alpha-Isomethyl Ionone, Limonene

Formulation Deep Dive

Ceremonia's Mascarilla de Guava is formulated as a high-performance reparative hair mask designed to provide deep hydration and structural reinforcement for damaged hair. The carrier system utilizes a base of water and glycerin combined with cetearyl alcohol and behentrimonium chloride to create a rich, conditioning emulsion that facilitates effective detangling and lipid replenishment. The active strategy features a synergistic blend of Psidium Guajava (Guava) fruit and leaf extracts for antioxidant protection, alongside hydrolyzed pea and vegetable proteins to temporarily fill cuticle gaps and improve tensile strength. Additionally, Passiflora Edulis (Maracuja) seed oil and Oryza Sativa (Rice) bran oil provide essential fatty acids to seal the hair shaft and enhance shine. The formula is stabilized with hydroxypropyl guar hydroxypropyltrimonium chloride and polyquaternium-10 for improved deposition, utilizing a robust preservation system of phenoxyethanol, potassium sorbate, and sodium benzoate to ensure microbiological stability.

Formula Structure Overview

This formula has a 24% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as barrier support, strengthener, conditioner, and moisturizer ingredients.

Reviewed Ingredient Coverage
24%
Matched Ingredients
7

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Cetearyl Alcohol GOOD
Stabilize and thicken emulsions while depositing a soft, emollient film that improves skin feel and hair manageability.
Moisturizer Emollient Texture Enhancer Conditioner Barrier Support Emulsifier
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Behentrimonium Chloride NOT RATED
Oryza Sativa (Rice) Bran Oil GREAT
To deeply nourish and condition skin and hair, reinforce barrier integrity, deliver antioxidant protection against environmental stressors, and support scalp health and hair structure resilience.
Moisturizer Emollient Texture Enhancer Conditioner Antioxidant Strengthener Soother Barrier Support Anti-Aging Agent UV Protector
Cinnamidopropyltrimonium Chloride NOT RATED
Distearoylethyl Dimonium Chloride NOT RATED
Dioctyldodecyl Dodecanedioate NOT RATED
Psidium Guajava (Guava) Fruit Extract NOT RATED
Psidium Guajava (Guava) Leaf Extract NOT RATED
Agave Tequilana (Tequila Agave) Leaf Extract NOT RATED
Aloe Barbadensis Leaf Powder NOT RATED
Pisum Sativum (Pea) Peptide GREAT
To enhance skin hydration and elasticity, promote even skin tone, and improve hair strength and volume.
Hydrator Antioxidant Strengthener Soother Anti-Inflammatory Agent Barrier Support Tone Evener Anti-Aging Agent
Hydrolyzed Vegetable Protein NOT RATED
Passiflora Edulis (Maracuja) Seed Oil NOT RATED
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride NOT RATED
Isopropyl Alcohol NOT RATED
Myristyl Myristate NOT RATED
Polyquaternium-10 GOOD
Cationic cellulose polymer that deposits on keratin to condition, reduce static, and improve mildness and combability in surfactant-based systems.
Texture Enhancer Anti-Frizz Agent Strengthener Barrier Support
Quaternium-91 NOT RATED
Sodium Gluconate GOOD
Bind metal ions to prevent oxidation/discoloration and boost formulation stability while providing secondary skin-conditioning benefits.
Texture Enhancer Conditioner Strengthener Barrier Support Chelating Agent
Sodium Hydroxide NOT RATED
Ethylhexylglycerin NOT RATED
Phenoxyethanol NOT RATED
Potassium Sorbate NOT RATED
Sodium Benzoate NOT RATED
Parfum (Fragrance) NOT RATED
Alpha-Isomethyl Ionone NOT RATED
Limonene NOT RATED
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Ceremonia are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Ceremonia are not publicly disclosed.

Ceremonia has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Made in USA
Made in USA
Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.