The Beauty & Personal Care Brand Builder Series

Product Review

Mascarilla de Guava | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Mascarilla de Guava by Ceremonia. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern hair treatments & masks and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Ceremonia.

Full Ingredient List

Water/Aqua/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Oryza Sativa (Rice) Bran Oil, Cinnamidopropyltrimonium Chloride, Distearoylethyl Dimonium Chloride, Dioctyldodecyl Dodecanedioate, Psidium Guajava (Guava) Fruit Extract, Psidium Guajava (Guava) Leaf Extract, Agave Tequilana (Tequila Agave) Leaf Extract, Aloe Barbadensis Leaf Powder, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Passiflora Edulis (Maracuja) Seed Oil, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isopropyl Alcohol, Myristyl Myristate, Polyquaternium-10, Quaternium-91, Sodium Gluconate, Sodium Hydroxide, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Parfum (Fragrance), Alpha-Isomethyl Ionone, Limonene

Formulation Deep Dive

Ceremonia's Mascarilla de Guava is formulated as a high-performance reparative hair mask designed to provide deep hydration and structural reinforcement for damaged hair. The carrier system utilizes a base of water and glycerin combined with cetearyl alcohol and behentrimonium chloride to create a rich, conditioning emulsion that facilitates effective detangling and lipid replenishment. The active strategy features a synergistic blend of Psidium Guajava (Guava) fruit and leaf extracts for antioxidant protection, alongside hydrolyzed pea and vegetable proteins to temporarily fill cuticle gaps and improve tensile strength. Additionally, Passiflora Edulis (Maracuja) seed oil and Oryza Sativa (Rice) bran oil provide essential fatty acids to seal the hair shaft and enhance shine. The formula is stabilized with hydroxypropyl guar hydroxypropyltrimonium chloride and polyquaternium-10 for improved deposition, utilizing a robust preservation system of phenoxyethanol, potassium sorbate, and sodium benzoate to ensure microbiological stability.

Formula Structure Overview

This formula has a 64% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as barrier support, conditioner, strengthener, and antioxidant ingredients.

Reviewed Ingredient Coverage

64%

Matched Ingredients

Barrier Support

Conditioner

Strengthener

Antioxidant

Ingredient Analysis

About our ratings

Water GREAT

Purified water serves as the primary, high-quality solvent in most cosmetics.

Solvent

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Cetearyl Alcohol GOOD

Stabilize and thicken emulsions while depositing a soft, emollient film that improves skin feel and hair manageability.

Moisturizer Emollient Texture Enhancer Conditioner Barrier Support Emulsifier

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Glycerin GREAT

To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.

Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent

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Behentrimonium Chloride GOOD

A cationic conditioning agent that detangles, de-statics and smooths hair.

Conditioner Anti-Frizz Agent

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Oryza Sativa (Rice) Bran Oil GREAT

To deeply nourish and condition skin and hair, reinforce barrier integrity, deliver antioxidant protection against environmental stressors, and support scalp health and hair structure resilience.

Moisturizer Emollient Texture Enhancer Conditioner Antioxidant Strengthener Soother Barrier Support Anti-Aging Agent UV Protector

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Cinnamidopropyltrimonium Chloride NOT RATED

Distearoylethyl Dimonium Chloride NOT RATED

Dioctyldodecyl Dodecanedioate NOT RATED

Psidium Guajava (Guava) Extract GOOD

To protect skin and scalp from oxidative stress while supporting oil balance, clarity, and surface refinement.

Astringent Antioxidant Strengthener Anti-Inflammatory Agent Oil Control Agent Tone Evener

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Agave Tequilana (Tequila Agave) Leaf Extract NOT RATED

Aloe Barbadensis Leaf Extract GREAT

Provide deep hydration to skin or hair; calm irritation; deliver antioxidant safeguards.

Hydrator Moisturizer Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support

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Pisum Sativum (Pea) Peptide GREAT

To enhance skin hydration and elasticity, promote even skin tone, and improve hair strength and volume.

Hydrator Antioxidant Strengthener Soother Anti-Inflammatory Agent Barrier Support Tone Evener Anti-Aging Agent

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Hydrolyzed Vegetable Protein NOT RATED

Passiflora Edulis (Maracuja) Seed Oil NOT RATED

Hydroxypropyl Guar Hydroxypropyltrimonium Chloride NOT RATED

Isopropyl Alcohol CAUTION

Dissolves oils, non‑polar residues, and formulation components while aiding rapid evaporation and product delivery performance.

Cleansing Agent Astringent Solvent

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Myristyl Myristate NOT RATED

Polyquaternium-10 GOOD

Cationic cellulose polymer that deposits on keratin to condition, reduce static, and improve mildness and combability in surfactant-based systems.

Texture Enhancer Anti-Frizz Agent Strengthener Barrier Support

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Quaternium-91 NOT RATED

Sodium Gluconate GOOD

Bind metal ions to prevent oxidation/discoloration and boost formulation stability while providing secondary skin-conditioning benefits.

Texture Enhancer Conditioner Strengthener Barrier Support Chelating Agent

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Sodium Hydroxide GOOD

A strong alkali used at trace levels as a pH adjuster — to neutralize acids, set a formula’s target pH and activate gelling agents such as carbomer.

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Ethylhexylglycerin GOOD

A multifunctional additive that boosts preservative efficacy, provides deodorant activity, and conditions skin with a light, non-greasy feel.

Preservative Microbiome Balance Agent

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Phenoxyethanol GOOD

A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.

Preservative

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Potassium Sorbate GOOD

Functions as a preservative (antimicrobial), protecting water-containing formulations primarily against yeasts and molds, with weaker activity against bacteria. Its activity is pH-dependent and strongest in acidic systems (effective below roughly pH 6, optimal near pH 4.4), so it is used in low-pH products and is commonly paired with a second preservative such as sodium benzoate for broad-spectrum coverage.

Preservative

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Sodium Benzoate GOOD

Functions as a preservative (antimicrobial), protecting water-containing formulations from yeast, mold, and bacterial spoilage. Its activity is pH-dependent and strongest in acidic systems (optimal below roughly pH 5), so it is used in low-pH products and frequently paired with potassium sorbate for broader, more robust preservation.

Preservative

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Fragrance FAIR

The aromatic component of a cosmetic — a blended scent that defines a product’s smell and sensory experience, used within IFRA safe-use limits and with required allergen declaration.

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Alpha-Isomethyl Ionone NOT RATED

Limonene CAUTION

A naturally-occurring citrus terpene fragrance component, listed individually as an EU-declared allergen when present above regulatory thresholds.

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The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Ceremonia are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Ceremonia are not publicly disclosed.

Ceremonia has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.