The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Glow + Get It | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Glow + Get It by TULA. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern eye care and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and TULA.

Full Ingredient List

Aqua/Water/Eau, Propanediol, Aloe Barbadensis Leaf Juice, Sodium Stearate, Xylitol, Lactococcus Ferment Lysate, Synthetic Fluorphlogopite, Oleth-20, Glycerin, Caffeine, Citrullus Lanatus (Watermelon) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Hyaluronic Acid, Vaccinium Angustifolium (Blueberry) Fruit Extract, Lactic Acid, Tocopherol, Sodium PCA, Diphenyl Succinate, Menthone Glycerin Acetal, Menthyl Lactate, Capryloyl Glycerin/Sebacic Acid Copolymer, Xanthan Gum, Sodium Lactate, Tin Oxide, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Titanium Dioxide (CI 77891), Blue 1 (CI 42090), Yellow 5 (CI 19140)

Formulation Deep Dive

TULA’s Glow + Get It is formulated as a cooling, water-based eye treatment stick designed to provide immediate hydration and topical illumination. The carrier system is built on a high concentration of Aloe Barbadensis Leaf Juice and Propanediol, utilizing Sodium Stearate as the structural gelling agent to create the solid stick format while ensuring a refreshing, melt-on-skin sensory profile. The formulation’s performance is driven by a synergistic blend of Caffeine for vasoconstriction, Hyaluronic Acid for multi-depth moisture retention, and Lactococcus Ferment Lysate to support the skin barrier, supplemented by a botanical complex of Citrullus Lanatus (Watermelon) and Pyrus Malus (Apple) extracts for antioxidant protection. The system is stabilized with Xanthan Gum and preserved using a combination of Phenoxyethanol, Ethylhexylglycerin, and Sodium Benzoate, while optical brightening is achieved through a precise integration of Synthetic Fluorphlogopite and Titanium Dioxide.

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Propanediol GREAT
Improve hydration, solubilize actives, enhance texture and absorption, support barrier function.
Hydrator Emollient Barrier Support Solvent
Aloe barbadensis (Aloe Vera) Juice GOOD
Deliver humectant hydration and soothing benefits as a stabilized aqueous phase that supports comfortable skin and manageable hair.
Hydrator Moisturizer Conditioner Antioxidant Soother Barrier Support Solvent
Sodium Stearate NOT RATED
Xylitol GOOD
Increase water content in the stratum corneum/scalp and support barrier integrity through humectancy and NMF-linked pathways.
Hydrator Moisturizer Soother Anti-Inflammatory Agent Microbiome Balance Agent Barrier Support
Lactococcus Ferment Lysate NOT RATED
Synthetic Fluorphlogopite NOT RATED
Oleth-20 NOT RATED
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Caffeine GOOD
To reduce puffiness and dark circles, improve skin tone, and stimulate hair growth.
Antioxidant Strengthener Anti-Inflammatory Agent Tone Evener Anti-Aging Agent Blood Flow Modulator
Citrullus Lanatus (Watermelon) Fruit Extract GOOD
A hydrating, antioxidant watermelon fruit extract for refreshing, moisture-boosting formulas.
Antioxidant Hydrator
Lens Esculenta (Lentil) Fruit Extract NOT RATED
Pyrus Malus (Apple) Fruit Extract GREAT
To attract and retain moisture, support barrier function, provide antioxidant protection, and gently renew skin and condition scalp/hair surfaces.
Hydrator Moisturizer Texture Enhancer Conditioner Exfoliant Antioxidant Soother Barrier Support
Hyaluronic Acid GREAT
To provide intense hydration, plump the skin, reinforce the skin’s barrier, and diminish signs of aging.
Hydrator Moisturizer Barrier Support Anti-Aging Agent
Vaccinium Angustifolium (Blueberry) Fruit Extract GOOD
An antioxidant- and fruit-acid-rich blueberry extract used to defend, brighten and smooth the look of skin.
Antioxidant Exfoliant
Lactic Acid GREAT
Exfoliate dead cells, hydrate, and adjust pH to enhance skin renewal and hair strength.
Hydrator Moisturizer Exfoliant Microbiome Balance Agent Tone Evener Anti-Aging Agent
Tocopherol (Vitamin E) GREAT
To provide antioxidant protection, moisturize and condition the skin and hair, support the skin’s barrier function, soothe irritation, and protect against environmental damage.
Moisturizer Emollient Conditioner Antioxidant Soother Barrier Support Anti-Aging Agent
Sodium PCA GREAT
Sodium PCA provides intense hydration, supports skin and scalp barrier function, and conditions hair to enhance manageability.
Hydrator Moisturizer Conditioner Anti-Frizz Agent Barrier Support Anti-Aging Agent
Diphenyl Succinate NOT RATED
Menthone Glycerin Acetal NOT RATED
Menthyl Lactate NOT RATED
Capryloyl Glycerin/Sebacic Acid Copolymer NOT RATED
Xanthan Gum GOOD
Improves formula viscosity and stability, enhances spreadability, supports skin hydration by forming a moisture-retaining film, and smooths hair appearance.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Emulsifier
Sodium Lactate GREAT
To deeply hydrate skin and hair, support the skin barrier, improve texture, and balance pH.
Hydrator Moisturizer Texture Enhancer Conditioner Anti-Frizz Agent Exfoliant Barrier Support
Tin Oxide NOT RATED
Sodium Chloride GOOD
To manage viscosity, texture, and cohesion in cosmetic emulsions and gels; in scrub formulations, to exfoliate and purify gently.
Texture Enhancer Cleansing Agent Soother Emulsifier
Ethylhexylglycerin GOOD
A multifunctional additive that boosts preservative efficacy, provides deodorant activity, and conditions skin with a light, non-greasy feel.
Preservative Microbiome Balance Agent
Phenoxyethanol GOOD
A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.
Preservative
Lincoserve™ GOOD
Inhibit microbial growth to preserve cosmetic formulations.
Preservative
Titanium Dioxide GREAT
Provides broad-spectrum UV protection and enhances product opacity.
Texture Enhancer Barrier Support Tone Evener UV Protector
Blue 1 (CI 42090) NOT RATED
Yellow 5 (CI 19140) NOT RATED
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for TULA are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for TULA are not publicly disclosed.

TULA has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Made in USA
Made in USA
Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.