Product Review
Multi-Peptide Lash and Brow Serum | Manufacturing and Formulation Insights
This page provides an ingredient-level review of Multi-Peptide Lash and Brow Serum by The Ordinary. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern lash & brow serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and The Ordinary.
Water, Glycerin, Butylene Glycol, Myristoyl Pentapeptide-17, Biotinoyl Tripeptide-1, Oligopeptide-2, Acetyl Tetrapeptide-3, Caffeine, Panthenol, Arginine, Glycine, Glycoproteins, Larix Europaea Wood Extract, Trifolium Pratense Flower Extract, Camellia Sinensis Leaf Extract, Dextran, Maltodextrin, Zinc Chloride, Hydroxyethylcellulose, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Polysorbate 20, Sodium Metabisulfite, Caprylyl Glycol, 1,2-Hexanediol, Sodium Benzoate, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin
Formulation Deep Dive
The Ordinary’s Multi-Peptide Lash and Brow Serum is formulated as a high-performance, water-based treatment designed to enhance hair density and volume. The carrier system utilizes a high concentration of glycerin and butylene glycol as humectants to ensure efficient delivery of actives into the hair follicle while providing essential hydration to the lash and brow line. The formulation’s efficacy is driven by a concentrated multi-peptide complex, including Myristoyl Pentapeptide-17, Biotinoyl Tripeptide-1, and Acetyl Tetrapeptide-3, which work synergistically with Caffeine and Panthenol (Provitamin B5) to stimulate keratin production and extend the hair growth cycle. Additionally, botanical extracts such as Larix Europaea Wood Extract (European Larch) and Camellia Sinensis Leaf Extract (Green Tea) provide antioxidant support and soothe the follicle environment. The serum is stabilized with a blend of hydroxyethylcellulose and xanthan gum to achieve a lightweight, non-greasy viscosity, preserved by a robust system containing Sodium Benzoate, Phenoxyethanol, and Chlorphenesin.
Formula Structure Overview
This formula has a 93% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as hydrator, conditioner, soother, and barrier support ingredients.
Hydrator
Conditioner
Soother
Ingredient Analysis
About our ratingsThe manufacturing partners for The Ordinary are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.
Exact sales numbers for The Ordinary are not publicly disclosed.
The Ordinary has successfully captured market share by focusing on a successful balance of marketing and formulation.
Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.
At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.
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This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.
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