The Beauty & Personal Care Brand Builder Series

Product Review

GRO+ Advanced Hair Serum | Manufacturing and Formulation Insights

This page provides an ingredient-level review of GRO+ Advanced Hair Serum by Vegamour. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern hair growth and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Vegamour.

Full Ingredient List

Water/Aqua/Eau, Butylene Glycol, Alcohol Denat, Propanediol, Curcuma Longa (Turmeric) Root Extract, (Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract, Biotinoyl Tripeptide-1, Rheum Rhaponticum Root Extract, Acetyl Tetrapeptide-3, Callicarpa Japonica Fruit Extract, Chlorella Vulgaris Extract, Olea Europaea (Olive) Leaf Extract, Caffeine, Tocopherol, Glycerin, Pentylene Glycol, Hydroxypropyl Cyclodextrin, Lecithin, Sodium Phytate, Helianthus Annuus (Sunflower) Seed Oil, Sodium Starch Octenylsuccinate, Alcohol, Cyclodextrin, Citric Acid, Phytic Acid, Lactic Acid, Cyamopsis Tetragonoloba (Guar) Gum, Xanthan Gum

Formulation Deep Dive

Vegamour’s GRO+ Advanced Hair Serum is formulated as a high-performance aqueous-based scalp treatment designed to support hair density and follicle health. The carrier system utilizes a blend of water, butylene glycol, and propanediol to ensure efficient delivery of actives while maintaining a lightweight, non-greasy finish. The formulation strategy centers on a synergistic complex of Biotinoyl Tripeptide-1, Acetyl Tetrapeptide-3, and Curcuma Longa (Turmeric) Root Extract to target hair anchoring and scalp revitalization, complemented by caffeine for microcirculation support. The system is stabilized with a combination of xanthan gum and Cyamopsis Tetragonoloba (Guar) Gum, while the pH is balanced using citric and lactic acids to ensure compatibility with the scalp’s natural barrier.

Formula Structure Overview

This formula has a 74% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as antioxidant, moisturizer, conditioner, and barrier support ingredients.

Reviewed Ingredient Coverage

74%

Matched Ingredients

Antioxidant

Moisturizer

Conditioner

Barrier Support

Ingredient Analysis

About our ratings

Water GREAT

Purified water serves as the primary, high-quality solvent in most cosmetics.

Solvent

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Butylene Glycol GOOD

To hydrate and condition skin and hair, enhance the absorption of active ingredients, and improve product texture and stability.

Hydrator Moisturizer Emollient Texture Enhancer Conditioner Solvent Preservative

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Alcohol GOOD

A fast-evaporating cosmetic alcohol (undenatured ethanol) used as a solvent, astringent and quick-dry base; note the “Alcohol” vs. “Alcohol Denat.”/SD Alcohol 40-B distinction for US markets.

Solvent Astringent

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Propanediol GREAT

Improve hydration, solubilize actives, enhance texture and absorption, support barrier function.

Hydrator Emollient Barrier Support Solvent

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Curcuma longa (Turmeric) Extract GOOD

Calms inflammation, combats oxidative stress, evens pigmentation, supports barrier repair, and maintains scalp health.

Cleansing Agent Exfoliant Antioxidant Anti-Inflammatory Agent Microbiome Balance Agent Barrier Support Tone Evener UV Protector

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(Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract GOOD

A red-clover and mung-bean sprout co-extract for scalp-comfort and fuller-looking hair stories.

Strengthener Conditioner Antioxidant

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Biotinoyl Tripeptide-1 GOOD

A biotin-conjugated tripeptide used to support the appearance of stronger, fuller, healthier hair.

Strengthener Conditioner

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Rheum Rhaponticum Root Extract NOT RATED

Acetyl Tetrapeptide-3 GOOD

A biomimetic peptide (the Capixyl active) that supports the appearance of denser, healthier-looking hair by stimulating extracellular-matrix anchoring proteins around the follicle; also used for a firmer-looking skin appearance.

Strengthener Anti-Aging Agent

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Callicarpa Japonica Fruit Extract NOT RATED

Chlorella Vulgaris Extract GOOD

A green-microalgae extract used to antioxidant-protect, condition and revitalize the look of skin.

Antioxidant Conditioner Barrier Support

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Olea Europaea (Olive) Leaf Extract NOT RATED

Caffeine GOOD

To reduce puffiness and dark circles, improve skin tone, and stimulate hair growth.

Antioxidant Strengthener Anti-Inflammatory Agent Tone Evener Anti-Aging Agent Blood Flow Modulator

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Tocopherol (Vitamin E) GREAT

To provide antioxidant protection, moisturize and condition the skin and hair, support the skin’s barrier function, soothe irritation, and protect against environmental damage.

Moisturizer Emollient Conditioner Antioxidant Soother Barrier Support Anti-Aging Agent

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Glycerin GREAT

To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.

Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent

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Pentylene Glycol GREAT

To elevate cosmetic formulations by delivering efficient hydration, actives solubilization, enhanced texture, and supplemental antimicrobial support—thereby improving both performance and sensory quality.

Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Solvent Preservative

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Hydroxypropyl Cyclodextrin NOT RATED

Soy Lecithin GREAT

To stabilize emulsions, improve texture, support barrier integrity, boost hydration, and deliver actives effectively into skin and hair layers.

Moisturizer Emollient Texture Enhancer Conditioner Anti-Frizz Agent Antioxidant Barrier Support Emulsifier

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Sodium Phytate GOOD

To bind metal ions that degrade formulations, thereby preserving stability, enhancing clarity, supporting preservative efficacy, and contributing mild hydrating and brightening effects.

Moisturizer Texture Enhancer Antioxidant Preservative Chelating Agent

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Helianthus annuus (Sunflower) Seed Oil GREAT

To reinforce skin barrier function, deliver lightweight hydration, and protect against oxidative stress—while improving texture and ease of application.

Moisturizer Emollient Texture Enhancer Antioxidant Soother Barrier Support

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Sodium Starch Octenylsuccinate NOT RATED

Cyclodextrin NOT RATED

Citric Acid GOOD

Acts mainly as a pH adjuster and buffer and as a chelating agent that protects formula stability and preservation; at higher leave-on levels it also serves as a mild exfoliating AHA.

Chelating Agent Exfoliant

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Phytic Acid GOOD

A plant-derived chelating agent and mild antioxidant that stabilizes formulas and supports an even skin tone.

Chelating Agent Antioxidant

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Lactic Acid GREAT

Exfoliate dead cells, hydrate, and adjust pH to enhance skin renewal and hair strength.

Hydrator Moisturizer Exfoliant Microbiome Balance Agent Tone Evener Anti-Aging Agent

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Cyamopsis Tetragonoloba (Guar) Gum NOT RATED

Xanthan Gum GOOD

Improves formula viscosity and stability, enhances spreadability, supports skin hydration by forming a moisture-retaining film, and smooths hair appearance.

Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Emulsifier

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The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Vegamour are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Vegamour are not publicly disclosed.

Vegamour has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.