Product Review
The Purifier Niacinamide Serum Body Wash | Manufacturing and Formulation Insights
This page provides an ingredient-level review of The Purifier Niacinamide Serum Body Wash by Naturium. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern body treatments & other and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Naturium.
Aqua/Water/Eau, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Cocoyl Taurate, Niacinamide, Glycerin, Sodium Chloride, Glycol Distearate, Coconut Acid, Sodium Isethionate, PCA Glyceryl Oleate, Tetrasodium Glutamate Diacetate, Xylitol, Ethylhexylglycerin, Sodium Phosphate, Sodium Hydroxide, Phenoxyethanol
Formulation Deep Dive
The Naturium Purifier Niacinamide Serum Body Wash is a high-performance surfactant-based cleanser designed to balance lipid production while maintaining epidermal hydration. The carrier system utilizes a sophisticated surfactant chassis of Cocamidopropyl Hydroxysultaine and Sodium Cocoyl Isethionate to deliver a rich, creamy lather with minimal barrier disruption, supported by Glycerin and Xylitol for humectancy. Active performance is driven by Niacinamide (Vitamin B3), which regulates sebum and strengthens the skin barrier, paired with PCA Glyceryl Oleate to replenish essential skin lipids and Coconut Acid to provide emolliency. The formulation is stabilized by Glycol Distearate for a pearlescent texture and Sodium Chloride for viscosity control, and is preserved using a clean-label system of Phenoxyethanol and Ethylhexylglycerin.
Formula Structure Overview
This formula has a 71% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as barrier support, cleansing agent, soother, and emollient ingredients.
Barrier Support
Cleansing Agent
Ingredient Analysis
About our ratingsThe manufacturing partners for Naturium are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.
Exact sales numbers for Naturium are not publicly disclosed.
Naturium has successfully captured market share by focusing on a successful balance of marketing and formulation.
Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.
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This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.
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