The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Superfood Gentle Antioxidant Refillable Cleanser | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Superfood Gentle Antioxidant Refillable Cleanser by Youth To The People. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern cleansers and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Youth To The People.

Full Ingredient List

Water/Aqua/Eau, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Glutamate, Sorbeth-230 Tetraoleate, Polysorbate 20, Sodium Chloride, Aloe Barbadensis Leaf (Aloe Vera) Juice Powder, Brassica Oleracea Acephala (Kale) Leaf Extract, Spinacia Oleracea (Spinach) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Medicago Sativa (Alfalfa) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Tetrahexyldecyl Ascorbate (Vitamin C), Glycerin, Panthenol (Vitamin B5), Tocopheryl Acetate (Vitamin E), Decyl Glucoside, Sorbitan Laurate, Tetrasodium Glutamate Diacetate, Gluconolactone, Ethylhexylglycerin, Maltodextrin, Citric Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Gardenia Jasminoides (Jasmine) Fruit Extract, Fragrance/Parfum, Sodium Hydroxide, Sodium Glycolate, Sodium Formate, Hexyl Cinnamal, Linalool, Limonene, Chlorophyllin-Copper Complex (Ci 75810)

Formulation Deep Dive

Youth To The People’s Superfood Gentle Antioxidant Refillable Cleanser is formulated as a high-performance, water-based gel cleanser designed to provide a nutrient-dense, non-stripping cleanse. The base utilizes a surfactant system of Cocamidopropyl Hydroxysultaine and Sodium Cocoyl Glutamate, thickened with Sorbeth-230 Tetraoleate and Decyl Glucoside to ensure a rich lather that maintains the skin's moisture barrier. The active strategy features a "superfood" complex of Brassica Oleracea Acephala (Kale) Leaf Extract, Spinacia Oleracea (Spinach) Leaf Extract, and Camellia Sinensis (Green Tea) Leaf Extract, which work synergistically with Tetrahexyldecyl Ascorbate (Vitamin C) and Panthenol (Vitamin B5) to deliver antioxidants and soothing properties during the wash cycle. The formulation is stabilized with Tetrasodium Glutamate Diacetate and Citric Acid for pH control, and is preserved using a clean-label blend of Phenoxyethanol, Potassium Sorbate, and Sodium Benzoate.

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Cocamidopropyl Hydroxysultaine NOT RATED
Sodium Cocoyl Glutamate GOOD
To gently cleanse skin and hair, produce a rich lather, and maintain moisture balance without causing irritation.
Moisturizer Emollient Cleansing Agent
Sorbeth-230 Tetraoleate NOT RATED
Polysorbate 20 GOOD
To stabilise oil-in-water or water-in-oil mixtures, reduce interfacial tension, solubilise lipophilic actives, and improve formulation texture and performance in skin and hair care systems.
Texture Enhancer Cleansing Agent Emulsifier Solvent
Sodium Chloride GOOD
To manage viscosity, texture, and cohesion in cosmetic emulsions and gels; in scrub formulations, to exfoliate and purify gently.
Texture Enhancer Cleansing Agent Soother Emulsifier
Aloe Barbadensis Leaf Extract GREAT
Provide deep hydration to skin or hair; calm irritation; deliver antioxidant safeguards.
Hydrator Moisturizer Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support
Brassica Oleracea Acephala (Kale) Leaf Extract NOT RATED
Spinacia Oleracea (Spinach) Leaf Extract NOT RATED
Camellia Sinensis (Green Tea) Leaf Extract GREAT
Deliver catechin-based antioxidant and anti-inflammatory benefits to support photoprotection, calm irritation, and help normalize excess sebum.
Conditioner Antioxidant Soother Anti-Inflammatory Agent Barrier Support Oil Control Agent Anti-Aging Agent UV Protector
Medicago Sativa (Alfalfa) Extract NOT RATED
Chamomilla Recutita (Matricaria) Flower Extract GOOD
Soothe and calm skin or scalp; mitigate inflammation; offer antioxidant defense.
Conditioner Antioxidant Soother Anti-Inflammatory Agent
Tetrahexyldecyl Ascorbate GREAT
Deliver stable vitamin C activity to improve skin tone, stimulate collagen synthesis, and protect skin and hair from oxidative stress.
Antioxidant Strengthener Tone Evener Anti-Aging Agent
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Panthenol GREAT
To hydrate and condition skin and hair, enhance barrier function, and provide anti-inflammatory benefits.
Hydrator Moisturizer Emollient Conditioner Strengthener Soother Anti-Inflammatory Agent Barrier Support Emulsifier
Tocopheryl Acetate GOOD
Protect skin and hair from oxidative damage, support barrier integrity, and enhance product texture and conditioning performance.
Moisturizer Texture Enhancer Conditioner Antioxidant Anti-Aging Agent
Decyl Glucoside GOOD
To provide mild yet effective cleansing and foaming in cosmetic formulations while maintaining skin and scalp compatibility.
Texture Enhancer Conditioner Cleansing Agent Microbiome Balance Agent Barrier Support Emulsifier Solvent
Sorbitan Laurate NOT RATED
Tetrasodium Glutamate Diacetate GOOD
Chelates metal ions to stabilize formulations, reduce water hardness and enhance the efficacy of preservatives.
Texture Enhancer Cleansing Agent Barrier Support Preservative Chelating Agent
Gluconolactone GOOD
A gentle polyhydroxy acid (PHA) that provides mild exfoliation, humectant hydration, and antioxidant / chelating support, and reinforces eco-preservative systems.
Exfoliant Hydrator Antioxidant
Ethylhexylglycerin GOOD
A multifunctional additive that boosts preservative efficacy, provides deodorant activity, and conditions skin with a light, non-greasy feel.
Preservative Microbiome Balance Agent
Maltodextrin GOOD
To improve moisture retention, texture, emulsion stability, and product consistency in skin and hair care formulations.
Hydrator Texture Enhancer Oil Control Agent Emulsifier
Citric Acid GOOD
Acts mainly as a pH adjuster and buffer and as a chelating agent that protects formula stability and preservation; at higher leave-on levels it also serves as a mild exfoliating AHA.
Chelating Agent Exfoliant
Phenoxyethanol GOOD
A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.
Preservative
Potassium Sorbate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations primarily against yeasts and molds, with weaker activity against bacteria. Its activity is pH-dependent and strongest in acidic systems (effective below roughly pH 6, optimal near pH 4.4), so it is used in low-pH products and is commonly paired with a second preservative such as sodium benzoate for broad-spectrum coverage.
Preservative
Sodium Benzoate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations from yeast, mold, and bacterial spoilage. Its activity is pH-dependent and strongest in acidic systems (optimal below roughly pH 5), so it is used in low-pH products and frequently paired with potassium sorbate for broader, more robust preservation.
Preservative
Gardenia Florida Fruit Extract GOOD
To protect skin from oxidative stress, calm inflammation, and improve appearance of skin tone and texture.
Antioxidant Soother Anti-Inflammatory Agent Tone Evener
Fragrance FAIR
The aromatic component of a cosmetic — a blended scent that defines a product’s smell and sensory experience, used within IFRA safe-use limits and with required allergen declaration.
Sodium Hydroxide GOOD
A strong alkali used at trace levels as a pH adjuster — to neutralize acids, set a formula’s target pH and activate gelling agents such as carbomer.
Sodium Glycolate NOT RATED
Sodium Formate NOT RATED
Hexyl Cinnamal CAUTION
A naturally-occurring jasmine-like aromatic aldehyde, used as a fragrance component; listed individually as an EU-declared allergen when present above regulatory thresholds.
Linalool CAUTION
A naturally-occurring floral terpene alcohol fragrance component, listed individually as an EU-declared allergen when present above regulatory thresholds.
Limonene CAUTION
A naturally-occurring citrus terpene fragrance component, listed individually as an EU-declared allergen when present above regulatory thresholds.
Chlorophyllin-Copper Complex (Ci 75810) NOT RATED
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Youth To The People are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Youth To The People are not publicly disclosed.

Youth To The People has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Made in USA
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