The Beauty & Personal Care Brand Builder Series

The Beauty & Personal Care Brand Builder Series

Niacinamide Serum 12% Plus Zinc 2% | Manufacturing and Formulation Insights

This page provides an ingredient-level review of Niacinamide Serum 12% Plus Zinc 2% by Naturium. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern face serums and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and Naturium.

Full Ingredient List

Water, Niacinamide, Propanediol, Glycerin, Zinc PCA, Polyacrylate Crosspolymer-11, Sodium Hyaluronate, Dimethicone, Caprylyl Glycol, Phenoxyethanol, Xanthan Gum, Potassium Sorbate, Glyceryl Polyacrylate, Tocopheryl Acetate, Hexylene Glycol, Citric Acid

Formulation Deep Dive

The Naturium Niacinamide Serum 12% Plus Zinc 2% is a water-based corrective serum designed to regulate sebum production and refine skin texture. The vehicle utilizes a high-clarity humectant system of Propanediol and Glycerin to provide immediate hydration and improve the solubility of the high active load. Performance is driven by a synergistic combination of 12% Niacinamide (Vitamin B3) and 2% Zinc PCA, which work in tandem to balance oil production and reduce the appearance of pores, while Sodium Hyaluronate and Tocopheryl Acetate (Vitamin E) support barrier integrity and antioxidant defense. The formulation is stabilized by Polyacrylate Crosspolymer-11 to create a lightweight, elegant gel texture and is preserved with a robust system including Phenoxyethanol, Caprylyl Glycol, and Potassium Sorbate.

Formula Structure Overview

This formula has a 88% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as hydrator, moisturizer, barrier support, and conditioner ingredients.

Reviewed Ingredient Coverage
88%
Matched Ingredients
14

Ingredient Analysis

About our ratings
Water GREAT
Purified water serves as the primary, high-quality solvent in most cosmetics.
Solvent
Niacinamide GREAT
To enhance skin and scalp health by improving barrier function, reducing inflammation, and providing antioxidant protection.
Hydrator Moisturizer Antioxidant Strengthener Anti-Inflammatory Agent Barrier Support Oil Control Agent Tone Evener Anti-Aging Agent
Propanediol GREAT
Improve hydration, solubilize actives, enhance texture and absorption, support barrier function.
Hydrator Emollient Barrier Support Solvent
Glycerin GREAT
To attract and retain moisture in the skin and hair, enhancing hydration and improving barrier function.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent Solvent
Zinc PCA GOOD
The zinc salt of the NMF humectant PCA, used to support the look of balanced oil, refined pores and hydrated skin.
Oil Control Agent Hydrator
Polyacrylate Crosspolymer-11 NOT RATED
Sodium Hyaluronate GREAT
To attract and retain moisture within skin and hair-care formulations, improve product texture and spread, fortify barrier integrity and deliver a smoothing, plumping effect.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Anti-Aging Agent
Dimethicone GOOD
Forms a protective barrier, locks in moisture, smooths skin and hair texture, and enhances product application.
Moisturizer Emollient Texture Enhancer Conditioner Anti-Frizz Agent Barrier Support
Caprylyl Glycol GREAT
Enhances hydration, texture, and skin/hair conditioning while improving emulsion stability.
Hydrator Moisturizer Emollient Texture Enhancer Conditioner Anti-Frizz Agent Microbiome Balance Agent Barrier Support Emulsifier
Phenoxyethanol GOOD
A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.
Preservative
Xanthan Gum GOOD
Improves formula viscosity and stability, enhances spreadability, supports skin hydration by forming a moisture-retaining film, and smooths hair appearance.
Hydrator Moisturizer Texture Enhancer Conditioner Soother Barrier Support Emulsifier
Potassium Sorbate GOOD
Functions as a preservative (antimicrobial), protecting water-containing formulations primarily against yeasts and molds, with weaker activity against bacteria. Its activity is pH-dependent and strongest in acidic systems (effective below roughly pH 6, optimal near pH 4.4), so it is used in low-pH products and is commonly paired with a second preservative such as sodium benzoate for broad-spectrum coverage.
Preservative
Glyceryl Polyacrylate NOT RATED
Tocopheryl Acetate GOOD
Protect skin and hair from oxidative damage, support barrier integrity, and enhance product texture and conditioning performance.
Moisturizer Texture Enhancer Conditioner Antioxidant Anti-Aging Agent
Hexylene Glycol GOOD
A multifunctional glycol used as a solvent, viscosity reducer, humectant and preservative aid.
Hydrator Solvent
Citric Acid GOOD
Acts mainly as a pH adjuster and buffer and as a chelating agent that protects formula stability and preservation; at higher leave-on levels it also serves as a mild exfoliating AHA.
Chelating Agent Exfoliant
The information provided in this review is based on internal research and publicly available sources. It is intended for general informational purposes only and does not constitute medical, legal, or regulatory advice. We do not guarantee the accuracy or completeness of this information. Users are encouraged to conduct their own research and consult appropriate professionals before making decisions based on this information.

The manufacturing partners for Naturium are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.

Exact sales numbers for Naturium are not publicly disclosed.

Naturium has successfully captured market share by focusing on a successful balance of marketing and formulation.

Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.

At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.

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Turquoise bottle of Naturium Niacinamide Serum 12% + Zinc 2% with white label text visible on front

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Made in USA
Made in USA
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