Product Review
Multi-Peptide Eye Serum for Wrinkles and Crow's Feet | Manufacturing and Formulation Insights
This page provides an ingredient-level review of Multi-Peptide Eye Serum for Wrinkles and Crow's Feet by The Ordinary. Below you’ll find the publicly available ingredient list, a dynamic ingredient breakdown linked to the FormuNova ingredient database, and a formula structure overview intended for cosmetic founders, product developers, and brand teams researching competitor product architecture in modern eye care and related Beauty & Personal Care categories. This page is a formulation and manufacturing review and does not imply or state any association between FormuNova and The Ordinary.
Aqua (water), Glycerin, Butylene Glycol, Propanediol, Dipropylene Glycol, Acetyl Glucosamine, Niacinamide, Palmitoyl Tripeptide-38, Acetyl Tetrapeptide-5, Myristoyl Nonapeptide-3, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Caffeine, Epigallocatechin Gallatyl Glucoside, Gallyl Glucoside, Fraxinus Excelsior Bark Extract, Silanetriol, Arginine, Pentylene Glycol, Hydroxymethoxyphenyl Decanone, Propyl Gallate, Maltodextrin, Hydroxypropyl Cyclodextrin, Hydroxyethylcellulose, Xanthan Gum, Citric Acid, Glycolic Acid, Sodium Citrate, Polysorbate 20, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Ethylhexylglycerin, Benzyl Alcohol, Phenoxyethanol, Chlorphenesin
Formulation Deep Dive
The Ordinary Multi-Peptide Eye Serum for Wrinkles and Crow's Feet is engineered as a high-potency, water-based corrective serum designed to target periorbital aging through a concentrated peptide delivery system. The carrier base utilizes a high concentration of humectants, including Glycerin, Butylene Glycol, and Propanediol, to facilitate deep epidermal penetration and provide immediate surface hydration. The active strategy features a sophisticated peptide complex including Palmitoyl Tripeptide-38, Acetyl Tetrapeptide-5, and Myristoyl Nonapeptide-3, which work synergistically with Niacinamide (Vitamin B3) and Caffeine to stimulate collagen synthesis, reduce puffiness by improving microcirculation, and inhibit glycation. The formulation is stabilized with a Xanthan Gum and Hydroxyethylcellulose rheology modifier system and is preserved using a multi-functional blend of Phenoxyethanol, Benzyl Alcohol, and Chlorphenesin to ensure broad-spectrum microbial stability.
Formula Structure Overview
This formula has a 62% match with ingredients from our research database. Among the matched ingredients, the main functional themes identified are categorized as hydrator, conditioner, barrier support, and moisturizer ingredients.
Conditioner
Barrier Support
Ingredient Analysis
About our ratingsThe manufacturing partners for The Ordinary are not publicly disclosed. Many brands work with multiple contract manufacturers across different regions depending on production volume, product type, and regulatory requirements.
Exact sales numbers for The Ordinary are not publicly disclosed.
The Ordinary has successfully captured market share by focusing on a successful balance of marketing and formulation.
Replicating that success requires more than just copying a formula, it requires identifying a marketing strategy that is unique to your brand’s audience, associated with a great product offering.
At FormuNova, we specialize in helping brands move past imitation to create high-performance product offerings with potential to outperform the current market leaders. Let’s discuss your launch strategy.
Planning your next product launch?
Product Development, Private Label and Custom Formulation
Researching successful Eye Care for your next product launch?
turnkey Product Development and Manufacturing
INSPIRATION
for Beauty & Personal Care brands looking to scale
Go beyond your inspiration
This page provides an independent ingredient analysis of publicly available cosmetic products for research purposes. All trademarks, brand names, and product names are the property of their respective owners. FormuNova does not claim to be affiliated with, endorsed by, or sponsored by the brands mentioned on this page. Product images, when shown, are used solely for identification and commentary under fair use principles.
More Product Reviews
FormuNova is a full-service Beauty & Personal Care formulation and contract manufacturing partner.
Let’s talk about your next product launch.
