The Beauty & Personal Care Brand Builder Series

Phenoxyethanol

The Beauty & Personal Care Brand Builder Series

Phenoxyethanol

The Broad-Spectrum Preservative

Phenoxyethanol is one of the most widely used preservatives in modern cosmetics — a gentle, broad-spectrum protector that guards water-containing formulas against bacteria, yeast and mold.

Effective, stable and globally approved (typically up to 1%), it is a dependable workhorse that keeps products safe and fresh over their shelf life.

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GOOD

Preservative

A broad-spectrum cosmetic preservative that protects water-containing formulas against bacteria, yeast and mold.

Used in moisturizers, creams and serums and treatment formulas.

Any brand needing dependable, globally accepted broad-spectrum preservation.

Phenoxyethanol, Phenoxetol, 2-Phenoxyethanol, Ethylene Glycol Monophenyl Ether

Private Label Formulas

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Benefits of Phenoxyethanol

A broad-spectrum preservative that keeps water-based formulas safe and stable.

  • Broad-Spectrum Protection: Guards against a wide range of bacteria, yeast and mold.
  • Stable & Reliable: Works across a broad pH range and is compatible with most ingredients.
  • Globally Accepted: Approved worldwide, typically at up to 1%.
  • Gentle Profile: Well tolerated at use levels compared with many alternatives.
  • Pairs Well: Often combined with ethylhexylglycerin or other boosters for full-spectrum coverage.

How It Works

Phenoxyethanol disrupts the cell membranes of microorganisms, interfering with their ability to grow and reproduce; this keeps microbial populations in check throughout a product’s life. Because it is active against a broad range of microbes and stable across pH, it forms the backbone of many preservative systems.

Formulating with Phenoxyethanol

Phenoxyethanol is added to the water phase (it can go in at cool-down) at up to ~1%, frequently paired with a booster such as ethylhexylglycerin for complete coverage. Confirm the finished product passes preservative-efficacy (challenge) testing, and observe good manufacturing practice.

Safety Analysis

Phenoxyethanol has a long record of safe cosmetic use and is permitted at up to 1% in most regions. It is well tolerated at these levels. As always, substantiate the finished product’s safety (e.g. patch / HRIPT testing) in line with MoCRA requirements.

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