Smooth & Moisture Shampoo

We are a US-based manufacturer and distributor of Beauty & Personal Care Cosmetic products, serving innovative brands ready to scale.

Equipped with in-house Product Development and Manufacturing infrastructure, we design and manufacture all of our products in Stone Mountain, GA, just outside of Atlanta.

We also offer formulation, fulfillment, design, supply-chain optimization, and regulatory & compliance support services for Beauty & Personal Care brands.

Yes. Packaging and ingredient customization is available. If your brand is already running high sales volumes, reach out to us to discuss our turnkey manufacturing and supply chain management options.

Pre-launch and early-stage brands can customize labels with custom branding and logo, all included in our base prices, explore further packaging customization options, or learn more about our custom formulation services for ingredient customization.

Our MOQ for Private Label options in general is 140 units with standard packaging and 500 units with custom packaging.

Specific higher MOQs may be listed on each product page when applicable.

Our typical lead time for Private Label orders is 4 to 6 weeks.

Lead time for custom manufacturing varies according to demand. You will be assigned an account manager to help manage lead times.

For established brands we can offer turnkey supply chain management services, with dedicated production capacity starting at 1,000 units per week.

Your orders will delivered in bulk, via LTL freight carriers or UPS.

Our services are EXW.

Freight dimensions will be provided in coordination with our operations team so you can arrange freight with your freight broker.

We can, optionally, coordinate freight on your behalf and schedule LTL freight or UPS pickups.

By default, Private Label orders are prepared to ship to your warehouse, 3PL or retail platform.

If you don’t have a warehouse, we can ship to your commercial or residential location or you can discuss our Direct to Consumer fulfillment options with your account manager.

Please note FBA prep, FBT prep and secondary packaging handling are not included in our base private label prices. Please review the price table for your specific needs with your account manager.

With enough preparation, yes. If you are at the start of your brand journey, we will guide you through the first steps.

We offer very low minimum order requirements for new brands and we are equipped to help you scale.

All of our products are made in our GMP-certified, FDA-registered manufacturing facility in Stone Mountain, GA, just outside of Atlanta.

We design and manufacture all of our products in-house. With us you will source your products 100% directly from the manufacturer, without middlemen.

Established brands: reach out for a tailored quote aligned to your volume. Getting started: the absolute minimum is around $2,000, though most launches require $5,000 to $10,000 at minimum; a more competitive small private label launch typically falls in the $10,000 to $30,000 range, not including marketing and fulfillment costs.

FormuNova is a cosmetic manufacturing company. Unlike for drugs and medications, the FDA does not offer or require FDA review or approval for cosmetic products.

Our cosmetic manufacturing facility is registered with the FDA and we follow strict quality and compliance protocols.

Our facility is GMP-certified by NSF. Learn more about our GMP certification for cosmetics.

We are on top of the FDA requirements as well as requirements from online and physical retail platforms like Amazon, Walmart, CVS, and Shopify.

For each SKU we provide Finished Product Specification Sheet, Safety Data Sheets (SDS) and a Certificate of Analysis (COA) is provided for each batch.

We can also provide GMP Certification (NSF/ANSI 455-3), FDA Registration, Proof of Inventory, Cosmetic Product Ingredient Statement and other documentation as requested by retail platforms.

No. Direct-to-consumer marketing is the core of your business, and we don’t believe in outsourcing the core — so we expect our clients to own their marketing. We handle everything else: formulation, manufacturing, fulfillment, design, supply-chain optimization, and regulatory & compliance support, so you can focus on marketing and customer service.

Review our catalog, order samples, and reach out to us with a brief summary of your current brand stage and how you think we can help you.

After you reach out, you will be assigned an account manager who will guide the next steps from there.