The Beauty & Personal Care Brand Builder Series

Ingredient Deep Dive

Vaccinium Macrocarpon (Cranberry) Fruit Extract

The Beauty & Personal Care Brand Builder Series

Ingredient Deep Dive

Vaccinium Macrocarpon (Cranberry) Fruit Extract

The Antioxidant Cranberry Extract

Vaccinium Macrocarpon (Cranberry) Fruit Extract is a naturally derived extract rich in polyphenol antioxidants, vitamin C and natural fruit acids.

It helps defend the look of skin against oxidative stress while conditioning and refreshing — a vibrant, berry-forward botanical.

Quick Insights

Ingredient Rating:

GOOD

Type of Ingredient:

Antioxidant and Conditioner

Intended Function:

An antioxidant- and vitamin-C-rich cranberry extract used to defend, brighten and condition the look of skin.

Common Applications:

Used in moisturizers, serums and masks and treatment formulas.

Target Audience:

Brands wanting a vibrant berry antioxidant for protective, radiance-focused skincare.

Also Known As:

Vaccinium Macrocarpon (Cranberry) Fruit Extract, Cranberry Fruit Extract

Private Label Formulas

🇺🇸 MADE IN USA | 🚀 READY TO LAUNCH

Intimate Wash

Benefits of Vaccinium Macrocarpon (Cranberry) Fruit Extract

An antioxidant-rich cranberry extract that defends and conditions the look of skin.

Antioxidant: Cranberry polyphenols and vitamin C help protect the skin’s appearance.
Conditioning: Leaves skin feeling soft, refreshed and comfortable.
Brightening Look: Supports a fresh, radiant complexion.
Nutrient-Rich: Naturally packed with skin-friendly antioxidants.
Naturally Derived: A plant-based berry active.

How It Works

Cranberry is exceptionally rich in polyphenol antioxidants (including proanthocyanidins) and vitamin C, which help neutralize free radicals at the skin surface and support a healthy, refreshed-looking complexion.

Formulating with Vaccinium Macrocarpon (Cranberry) Fruit Extract

Vaccinium Macrocarpon (Cranberry) Fruit Extract is water-soluble (or oil-soluble for the oil) and added to the appropriate phase, typically at cool-down and at low levels to protect its actives. It pairs well with other antioxidants and humectants. Observe good manufacturing and preservation practice.

Safety Analysis

Cranberry fruit extract is well tolerated as a botanical. As always, substantiate the finished product’s safety (e.g. patch / HRIPT testing) in line with MoCRA requirements.

References

https://incidecoder.com/ingredients/vaccinium-macrocarpon-fruit-extract

https://cosmeticanalysis.com/cosmetic-ingredients/vaccinium-macrocarpon-fruit-ex…

https://en.wikipedia.org/wiki/Cranberry

Ready to scale your next production run?

US-based private label, custom formulation, and contract manufacturing — GMP-certified and built to scale. We help established brands differentiate, reformulate, and secure reliable supply.

Explore product launch options for your brand today.

What is your primary goal?

Join the Brand Builder’s Newsletter

Sign up and access insider manufacturing strategy, product development tips, and resources to help you build a stronger brand.

Building something with this ingredient? We formulate and manufacture custom products for brands scaling in beauty and personal care. Explore our product development capabilities.