Label Design Requirements in the US

When designing your Beauty or Personal Care product label, make sure to include at least the following components:

• Your Brand Name and / or Logo
• Product Volume (oz, flz oz, ml, g etc.)
• Complete and accurate Ingredient List (as provided)
• Brand address and contact information
• How to use instructions, important notes etc.
• Net Content or Net Weight in Metric and Imperial units placed on the bottom 30% of the main label panel. E.g. “Net Wt. 30 g (1 oz)” or “Net Content 30 ml (1 fl oz)”.
• “Made in the US” or similar country of origin note
• “Distributed by” YOUR COMPANY NAME

We recommend you read this Summary of Cosmetics Labeling Requirements from the FDA website.

When reviewing the copy in your design, make sure all claims comply with the following rules:

• All claims are truthful and not misleading
• No claims of treating or preventing any disease
• No claims of affecting the structure or function of the body

We recommend you read this FDA article summarizing guidelines for Cosmetics Labeling Claims.

Finally, we recommend you familiarize yourself with the FDA guidelines for Shelf Life and Expiration Dating of Cosmetics.

Example Label Design File

Brand Visual Identity

While not a requirement, clear visual identity guidelines can help ensure a consistent brand message across different products and different product lines.

A Brand Book or Brand Visual Guideline Book is a useful tool that can help brands achieve that goal.

This document above serves as a template, demonstrating how a
meticulously crafted brand guideline can steer a brand’s aesthetic direction and maintain its visual integrity.

Here you will find examples of key elements such as logo specifications, color schemes, typography, imagery use, and practical applications of these elements.