About Us
We Bring Top-Tier Product Development and Manufacturing Capabilities To Brands of All Sizes
Whether you’re launching a new brand, introducing a new product, or scaling an existing line, the challenge is universal: finding a manufacturing partner that ensures innovation, consistent quality, and timely delivery can be daunting.
Our origins as brand owners gave us firsthand experience with this very challenge. We navigated through a maze of manufacturers, each with their own set of limitations—from narrow product specializations and unpredictable lead times to often compromised quality.
Understanding these hurdles from a client’s perspective, we founded FormuNova with a commitment to resolve them. Our service pillars—minimal order requirements, an extensive range of product categories, and rigorous quality assurance protocols—are designed to empower your brand’s growth and innovation without compromise.
Feeling stuck growing your brand?
Here’s How We Can Help You
Product Portfolio Strategy
Brand Innovation Strategy
Product Manufacturing
Supply Chain Optimization
Operations Optimization
Marketing Strategy
Meet The Team
Expertise: R&D, Formulation, Operations, Strategy
Bachelor of Science – BS, Biotechnology Engineering

University of Michigan
MBA 2016
Professional Background

Anheuser-Busch
Operations, Quality Assurance

McKinsey & Company
Strategy & Operations

E-volving Brands
R&D, Operations

FormuNova
R&D, Operations
Expertise: Operations, Marketing, Strategy
Bachelor of Science – BS, Mechanical Engineering

University of Michigan
MBA 2016
Professional Background

Whirlpool
Strategy, Business Development

Amazon
Operations, Fulfillment

E-volving Brands
Marketing, Finance

FormuNova
Marketing & Sales

How We Started
Founders Rodrigo and Gabriela met at the University of Michigan in 2014 while pursuing their Masters in Business Administration.
Their combined expertise in Manufacturing, Supply Chain, Research & Development, and Ecommerce led them to partner up and ultimately create FormuNova.
In 2020, they shipped their first cosmetics manufacturing production run and have since successfully helped special entrepreneurs launch thousands of innovative products to market and reshape the indie CPG space.





