About Us

We Bring Top-Tier Product Development and Manufacturing Capabilities To Brands of All Sizes

About Us

We Bring Top-Tier Product Development and Manufacturing Capabilities To Brands of All Sizes

About Us

We Bring Top-Tier Product Development and Manufacturing Capabilities To Brands of All Sizes

Whether you’re launching a new brand, introducing a new product, or scaling an existing line, the challenge is universal: finding a manufacturing partner that ensures innovation, consistent quality, and timely delivery can be daunting.

Our origins as brand owners gave us firsthand experience with this very challenge. We navigated through a maze of manufacturers, each with their own set of limitations—from narrow product specializations and unpredictable lead times to often compromised quality.

Understanding these hurdles from a client’s perspective, we founded FormuNova with a commitment to resolve them. Our foundational strategy is finding brand owners who can bring unique marketing skills to the table, while we bring unique operational skills. That combination leads to strategic symbiotic partnerships that align profitable skills to their optimal areas of focus.

You can focus on marketing, customer experience and branding, while we can take care of everything else.

Whether you’re launching a new brand, introducing a new product, or scaling an existing line, the challenge is universal: finding a manufacturing partner that ensures innovation, consistent quality, and timely delivery can be daunting.

Our origins as brand owners gave us firsthand experience with this very challenge. We navigated through a maze of manufacturers, each with their own set of limitations—from narrow product specializations and unpredictable lead times to often compromised quality.

Understanding these hurdles from a client’s perspective, we founded FormuNova with a commitment to resolve them. Our service pillars—minimal order requirements, an extensive range of product categories, and rigorous quality assurance protocols—are designed to empower your brand’s growth and innovation without compromise.

Whether you’re launching a new brand, introducing a new product, or scaling an existing line, the challenge is universal: finding a manufacturing partner that ensures innovation, consistent quality, and timely delivery can be daunting.

Our origins as brand owners gave us firsthand experience with this very challenge. We navigated through a maze of manufacturers, each with their own set of limitations—from narrow product specializations and unpredictable lead times to often compromised quality.

Understanding these hurdles from a client’s perspective, we founded FormuNova with a commitment to resolve them. Our foundational strategy is finding brand owners who can bring unique marketing skills to the table, while we bring unique operational skills. That combination leads to strategic symbiotic partnerships that align profitable skills to their optimal areas of focus.

You can focus on marketing, customer experience and branding, while we can take care of everything else.

Meet The Team

Gabriela Miraglia

Gabriela Miraglia

R&D and Quality

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Expertise: R&D, Formulation, Operations, Strategy

Bachelor of Science – BS, Biotechnology Engineering

Expertise: R&D, Formulation, Operations, Strategy

Bachelor of Science – BS, Biotechnology Engineering

University of Michigan

MBA 2016


Professional Background

Anheuser-Busch

Operations, Quality Assurance

McKinsey & Company

Strategy & Operations

E-volving Brands

R&D, Operations

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FormuNova

R&D, Operations

Rodrigo Varela

Rodrigo Varela

Sales and Operations

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Expertise: Operations, Marketing, Strategy

Bachelor of Science – BS, Mechanical Engineering

Expertise: Operations, Marketing, Strategy

Bachelor of Science – BS, Mechanical Engineering

University of Michigan

MBA 2016


Professional Background

Whirlpool

Strategy, Business Development

Amazon

Operations, Fulfillment

E-volving Brands

Marketing, Finance

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FormuNova

Marketing & Sales

Example of Full Brand Identify Project

How We Started

Founders Rodrigo and Gabriela met at the University of Michigan in 2014 while pursuing their Masters in Business Administration.

Their combined expertise in Manufacturing, Supply Chain, Research & Development, and Ecommerce led them to partner up and ultimately create FormuNova.

In 2020, they shipped their first cosmetics manufacturing production run and have since successfully helped special entrepreneurs launch thousands of innovative products to market and reshape the indie CPG space.

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