Vitasource™ is a refined aqueous active blend combining the solvent and humectant properties of propanediol with the antioxidant-rich, anti-aging flavonoid baicalin (derived from the roots of Scutellaria baicalensis). In skincare, propanediol enhances solubility and absorption of actives like baicalin, while maintaining skin hydration and producing a smooth sensory feel. Baicalin itself delivers potent antioxidant and anti-inflammatory benefits, reinforcing skin structure by increasing firmness, elasticity, and resilience against environmental stressors while mitigating inflammation and oxidative degradation. According to the manufacturer, the ingredient is capable of delaying cell senescence by telomerase protection. It improves skin firmness, elasticity and micro-relief. It is youth restoring and makes skin feels smoother, looks fresher with the skin resembling 10 years younger.

For hair care applications, although direct evidence is limited, baicalin shows promise for supporting scalp and follicular health. Laboratory and patent studies reveal its potential to stimulate hair follicle activity and promote growth — via Wnt/β‑catenin signaling pathways and growth factor expression in dermal papilla cells — suggesting its utility in hair serums or scalp treatments when delivered effectively in a humectant-rich, aqueous base.