Diatomaceous Earth

The Beauty & Personal Care Brand Builder Series

Diatomaceous Earth

Diatomaceous Earth

The Beauty & Personal Care Brand Builder Series

Diatomaceous Earth

Diatomaceous Earth is a naturally occurring, fine-powdery sedimentary rock primarily composed of fossilized diatom shells rich in amorphous silica (SiO₂). In skincare formulations, it is valued for its absorbent and mild exfoliant properties: it helps remove excess oil, surface impurities and dead skin cells while offering texturising support in masks, powders and matte-finish products. Its high porosity and inertness also make it effective as a bulking or anticaking agent in pressed powders, foundations or cleansers that seek oil-control and refined feel.

In hair-care systems, although less widely discussed, Diatomaceous Earth can offer scalp-care benefits through its absorbent capacity to manage sebum, support scalp exfoliation and contribute to cleaner hair scalp surfaces. Its particulate nature also allows it to act as a texturising filler in dry shampoo or styling powders to improve mattification and volume control. However, its use in hair-care is more niche and typically focuses on physical rather than biochemical functionality.

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GOOD

Texture Enhancer, Conditioner, Cleansing Agent, Exfoliant and Oil Control Agent

To provide inert absorbent and mild exfoliant support, reduce surface oil and enhance texture in skin and hair-care formulations.

Used in facial masks, powders, matte foundations, scalp cleansers, dry shampoos, styling powders and oil-control skincare products where mild exfoliation, absorbency and refined feel are required.

Brand-owners and manufacturers developing skincare or hair-care collections focused on oil-control, matte finish, texture refinement or scalp cleansing for oily/sebum-prone users.

Diatomite, Kieselguhr, Fossilised Diatomaceous Earth.

Safety Analysis

Safe for use in cosmetic formulations at current conditions of use and concentration, according by the Cosmetic Ingredient Review (CIR) Expert Panel.

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Macro close-up of clear cosmetic serum or essence with visible air bubbles. Ideal for beauty branding, cosmetic ads, skincare ingredient design, or clean and minimal product presentations.