Our Custom Formulation Process
FOR NEW AND EMERGING BRANDS
Everything you need to know about our custom formulation process in one quick guide.
Quick Facts About the Process
- Our typical lead time to develop a new product, including initial concept, formulation, and samples is 8 to 12+ weeks.
- Once the product development is completed, our typical lead time to deliver any full-run production is 6 to 12 weeks.
- Lead times will vary according to project specifics.
- Our Custom Formulation is designed for new emerging brands that need a very specific formulation. Looking for a faster path to market? Take a look at our Private Label Catalog.
Who It’s For
✔️ New and emerging brands that need help bringing a very specific formulation vision to life.
✔️ Visionary launches with a very specific formulation goal looking for scalable manufacturing.
✔️ New and emerging brands looking to scale manufacturing for an existing formulation.
Not good fit for the above? Take a look at our Private Label Catalog.
Lead Time
Development Stage
Phase 1: Scope & theoretical formulation: typical lead time for initial scope and theoretical formulation is 2 weeks, varying according to the complexity of the concept.
Phase 2: Sample creation & testing: typical lead time for the initial sample is 3 to 6 weeks after the product scope is defined and agreed upon, varying depending on complexity and ingredient sourcing. Typical lead time for sample revisions is 2 to 3 weeks.
Your specific product development timeline may vary, especially during the sample stage, according to how many revisions are needed and according to the specifics of your product.
Development Stage FAQ
What is included in the Development Stage?
- Initial sample shipment, unlimited revisions, shipping to contiguous USA, internal stability testing (thermal stress + centrifuge test).
What is required from me during the development stage?
- In order to proceed with each revision we will need to receive from you thorough, structured feedback regarding the previous iteration, laying out all aspects of the product you’d like to change based on your assessment of the sample. You can review our feedback form here.
Do you run a Preservative Effectiveness Test (PET) during the development stage?
- We have internal procedures that define categories of products and we conduct PET with third-party labs to validate preservative systems approved for each category. This is a industry standard procedure to validate Preservative Effectiveness.
Manufacturing Stage
Our Custom Formulation service does not require manufacturing commitment upon completion of the product development stage. However, the option will be readily available whenever you are ready to take that step.
Typical lead time for the first order and reorders is 6 to 12 weeks. Customized packaging or specific ingredient selection may affect the lead time.
Please note that these timeframes are typical estimates and can be influenced by various factors.
Manufacturing FAQ
Are you compliant with industry standard quality practices?
- All of our projects are designed and manufactured in the US, in our FDA-Registered, GMP-certified facilities.
- We follow very strict quality procedures, fully compliant with regulations and certified by a third-party auditor, NSF.
What documentation can you provide?
- Each product development project ends with a Finished Product Spec Sheet, where all the specifications of your product will be recorded.
- Each finished order goes out with a Certificate of Analysis, documenting the final quality measurements, against the specification, as well as Microbiology testing results.
- By request, as needed, we can provide Safety Data Sheet, GMP certificate, Ingredient Statement, among other relevant documentation when requested by logistics or retail partners.











