New Product Launch Options
FOR NEW AND EMERGING BRANDS
Launching a Beauty or Personal Care brand with FormuNova
If you’re here reading this page, you are likely looking into options to launch a new product for your brand, or this may be your very first product launch for a completely new brand.
You are in the right place. We have helped thousands of entrepreneurs take this jump. We have e team of experts ready to guide each step of the way and a process designed entirely to help new entrepreneurs take their first steps.
FormuNova offers Custom Formulation, Manufacturing, Private Label and many other related services to Beauty, Personal Care, and Pet Supply brands from all over the world.
In this guide, we will provide an overview of the new product launch options we offer for new and early-stage or emerging brands.
Questions we heard from other brand builders
Frequently Asked Questions
In short: these are brands that are currently still planning or in the process of building their first sustainable and profitable customer acquisition funnel and brand fundamentals.
During this early-stage brands have not yet developed a fully functional and scalable customer acquisition funnel and therefore are not ready for recurring inventory purchases yet.
To know if your brand is part of this group, review the questions below:
- How frequently do you place inventory orders?
- How many orders do you expect as the bare minimum, on any typical day?
- What percentage of your orders are returning customer orders?
- How many weeks of inventory do you keep on hand at all times?
- What is your biggest operational bottleneck?
If your answer to any of the above was “I’m not sure”, “It depends”, “It varies” or “I don’t know”, your brand is in the New & Emerging category and the options below will be the right fit for you.
What is the right choice for me?
1
Private Label
Choose your next product launch options from a catalog that was designed for your brand’s growth.
Who It’s For
✔️ New and emerging brands looking for innovative Beauty & Personal Care formulas that are ready to launch.
✔️ Marketing-oriented entrepreneurs that can take innovative formulations to market and scale.
✔️ Beauty Brand owners looking for scalable, US-made formulations to boost their brand.
Minimum Budget to Plan For
Samples: $20~$100
Inventory: $1,500~$2,000
Logistics: $500
Total Minimum Budget*: $2,000~$2,500
2
Custom Formulation
Work with our Research & Develop team to create a custom product, tailored to your specific goals.
Who It’s For
✔️ New and emerging brands that need help bringing a very specific and unique product concept to life.
✔️ Visionary launches with a very specific formulation goal looking for scalable manufacturing.
✔️ New and emerging brands looking to scale their existing formulation.
Minimum Budget to Plan For
Formulation: $9,800
Inventory: $4,000~$10,000
Logistics: $1,000
Total Minimum Budget*: $15,000~$25,000
*Includes only costs associated with product inventory. Your launch plan should also account for marketing and fulfillment costs.
