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Witch Hazel Extract

a bottle of Witch Hazel extract next to a branch of the witch hazel plant, with leaves and yellow flowers

Witch Hazel Extract

a bottle of Witch Hazel extract next to a branch of the witch hazel plant, with leaves and yellow flowers

Witch Hazel, derived from the Hamamelis Virginiana plant, has interesting properties that make it an increasignly sought-after ingredient in the cosmetics industry.

With its rare natural properties, it has become part of various skincare, hair care, pet care, wellness, and household products, although its use is still not as widespread as other less natural alternatives.

Witch Hazel can have potent antioxidant properties and some soothing properties. However, Witch Hazel’s high tannin content can make it sensitizing if used repeatedly on skin, therefore careful formulation is required.

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GOOD

Astringent, Antioxidant and Anti-Inflammatory Agent

Alleviate inflammation, provide antioxidant benefits and act as an astringent in skin or scalp formulations

Commonly used in skin toners and skin formulations targeting balancing oil production as well as scalp health formulations

Witch Hazel can be beneficial for those seeking natural antioxidant, and anti-inflammatory benefits as well as astringent effects

American witch hazel, hamamelis, Hamamelis virginiana, Hamamelis macrophylla

Benefits of Witch Hazel

  • Tightens and tones the skin, reducing the appearance of pores.
  • Soothes and calms irritated skin conditions, such as acne, eczema, and psoriasis.
  • Provides gentle cleansing properties, removing excess oil and impurities.
  • Decreases puffiness and under-eye bags, revitalizing tired eyes.
  • Acts as a natural astringent, promoting healing and reducing inflammation.

More About Witch Hazel Extract

Witch Hazel is a plant whose leaf, bark, and twigs are used to produce a clear or light yellow liquid extract. The extract is commonly obtained through a distillation process using these parts of the plant. The main biologically active components in Witch Hazel are hamamelitannin, catechins, and gallic acid. Hamamelitannin is a potent astringent and antioxidant, catechins have anti-inflammatory and antioxidant properties, and gallic acid exhibits antibacterial activity.

The primary constituents of Witch Hazel are tannins and saponins. Other constituents include volatile oil and gallic acid, with flavonoids also present in the leaves. Some sources cite a recommended dosage of 2 to 5 percent for use in formulations.

Common Applications of Witch Hazel

Witch Hazel finds its way into a wide range of cosmetic products, offering remarkable benefits in each application:

  • Skincare: Witch Hazel is a popular ingredient in facial cleansers, toners, and moisturizers. Its ability to balance oil production, minimize pores, and reduce redness makes it an ideal choice for achieving healthy and glowing skin.
  • Hair Care: Due to its astringent properties, Witch Hazel helps to balance scalp oils, thereby alleviating dandruff and promoting a healthy scalp. Additionally, it adds shine and volume to the hair, making it a valuable ingredient in shampoos and styling products.
  • Pet Care: Witch Hazel, when used in pet grooming products such as shampoos and sprays, can effectively soothe irritated skin, ease itching, and provide relief from insect bites or minor skin irritations.
  • Wellness: Witch Hazel can be found in natural deodorants, as its pH-balancing and odor-neutralizing properties help keep you feeling fresh and confident throughout the day.
  • Household Products: In household applications, Witch Hazel plays a role in various products like cleaning solutions, air fresheners, and even for disinfecting minor cuts and wounds.

Safety Analysis

Witch hazel is generally considered safe for use in cosmetics when used correctly. However, it may cause skin irritation with repeated use or improper concentration. It is critical that any formulation containing Witch Hazel be designed with a concentration and recommended frequency of use that is appropriate for the target function and audience.

How To Create Your Custom Formulation

Ready to launch your next product? Let’s talk! We offer US-based product development and manufacturing, starting with low minimum order quantity. We specialize in helping brands innovate and launch new products.

If you’re ready to talk, reach out to us today. If not, learn more about our product development capabilities and ingredients.

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According to Google Trends, the search trend for the topic Witch-Hazel has been stable for the last couple of years.

Our expectation is to see a shift in this trend in the near future as more attention continues to move towards naturally derived ingredients.

We believe Witch Hazel enriched formulations can be positioned as trendsetters at this moment as it is still relatively early to differentiate your product with this ingredient.

According to Google Trends, the search trend for the topic Witch-Hazel has been stable for the last couple of years.

Our expectation is to see a shift in this trend in the near future as more attention continues to move towards naturally derived ingredients.

We believe Witch Hazel enriched formulations can be positioned as trendsetters at this moment as it is still relatively early to differentiate your product with this ingredient.

Witch Hazel Trend is flat

Take advantage of this market trend and get started on your formulation. FormuNova can help you create and launch your new product.

We are innovation specialists that work with brands of all sizes, with low minimum order quantities. US-based product development and manufacturing. Get started today.

Thinking about launching something else? We can create a wide range of custom formulas for your brand. Explore our product development capabilities and ingredients.

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